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• W3164103228 endingPage "102596" @default.
• W3164103228 startingPage "102596" @default.
• W3164103228 abstract "Research on counterfeit purchase intention has attracted enough attention, and a number of studies have investigated various determinants of luxury counterfeit purchase intention in the offline context. However, less attention has focused on the underlying mechanism of the attitude toward luxury counterfeit purchase intention in the social commerce context. Moreover, extant literature has focused on the influence of compulsive internet use (CIU) on psychological well-being. Based on flow theory, this study examines the mediating role of CIU in the relationship between influencing factors (such as materialism, novelty-seeking behavior, and hedonic benefits) and consumers’ attitudes toward luxury counterfeit products. Additionally, the moderating role of product conspicuousness and positive online reviews also examined the direct effects. Data were collected from active online users of Taobao.com . Results show that materialism and novelty-seeking behavior are significantly related to CIU and subsequently influence the attitude toward luxury counterfeit goods. Furthermore, product conspicuousness and positive online reviews have moderated the direct effect of the conceptual framework. Therefore, the current research contributes to the existing literature by addressing the mediating CIU and moderating (product conspicuousness and positive online reviews) factors that played a significant role in promoting counterfeit purchase intention, comparing the direct effect to promote the counterfeit purchase intention. Theoretical and practical implications are discussed in detail. • The study examines the determinants of the luxury counterfeit purchase intention. • Compulsive Internet Use mediates the relationship between determinants (e.g., Materialism, Novelty seeking, and Hedonic benefits) and attitude toward Luxury Counterfeit Purchase. • The study investigates the moderating role of product conspicuousness on the relationship between; (a) materialism and attitude toward luxury counterfeit purchase and (b) novelty seeking and attitude toward luxury counterfeit purchase." @default.
• W3164103228 created "2021-06-07" @default.
• W3164103228 creator A5010060618 @default.
• W3164103228 creator A5011525024 @default.
• W3164103228 creator A5047539567 @default.
• W3164103228 creator A5079138966 @default.
• W3164103228 date "2021-09-01" @default.
• W3164103228 modified "2023-10-17" @default.
• W3164103228 title "Determinants of purchase luxury counterfeit products in social commerce: The mediating role of compulsive internet use" @default.
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