Matches in SemOpenAlex for { <https://semopenalex.org/work/W3165253962> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W3165253962 endingPage "158" @default.
- W3165253962 startingPage "131" @default.
- W3165253962 abstract "本研究針對連鎖咖啡業之忠誠方案探討消費者所知覺到的忠誠方案是否會經由關係利益及關係品質來影響顧客忠誠度。因過去研究尚未對忠誠方案、關係利益、關係品質及顧客忠誠度間之關聯性做整體性之探討，故本研究以連鎖咖啡業中的統一星巴克為實證研究對象，探討這些變數間的假設關係，而主要之結論為：(1) 忠誠方案會提升顧客所認知到之關係利益（β = 0.37, p ＜ 0.001）及關係品質（β = 0.16, p ＜ 0.05）；(2) 顧客所認知之關係利益（β = 0.34, p ＜ 0.05）與關係品質（β = 0.53, p ＜ 0.001）會對其忠誠度產生顯著影響；(3) 顧客所認知到之關係利益會透過顧客所認知到之關係品質對忠誠度產生顯著影響（β = 0.41, p ＜ 0.05）；及 (4) 雖然忠誠方案會對顧客忠誠度產生正向的直接影響（β = 0.16, p ＜ 0.05），但忠誠方案藉由關係利益及關係品質兩者之作用會對顧客忠誠度產生更大的正向影響。" @default.
- W3165253962 created "2021-06-07" @default.
- W3165253962 creator A5012596543 @default.
- W3165253962 creator A5029046571 @default.
- W3165253962 creator A5034057340 @default.
- W3165253962 creator A5043189077 @default.
- W3165253962 creator A5043369754 @default.
- W3165253962 date "2017-04-30" @default.
- W3165253962 modified "2023-09-23" @default.
- W3165253962 title "HOW THE EFFECTS OF LOYALTY PROGRAMS, RELATIONSHIP BENEFITS, AND RELATIONSHIP QUALITY CREATE CUSTOMER LOYALTY? THE CASE OF TAIWAN STARBUCKS COFFEE" @default.
- W3165253962 doi "https://doi.org/10.6220/joq.2017.24(2).04" @default.
- W3165253962 hasPublicationYear "2017" @default.
- W3165253962 type Work @default.
- W3165253962 sameAs 3165253962 @default.
- W3165253962 citedByCount "0" @default.
- W3165253962 crossrefType "journal-article" @default.
- W3165253962 hasAuthorship W3165253962A5012596543 @default.
- W3165253962 hasAuthorship W3165253962A5029046571 @default.
- W3165253962 hasAuthorship W3165253962A5034057340 @default.
- W3165253962 hasAuthorship W3165253962A5043189077 @default.
- W3165253962 hasAuthorship W3165253962A5043369754 @default.
- W3165253962 hasConcept C111472728 @default.
- W3165253962 hasConcept C138885662 @default.
- W3165253962 hasConcept C140781008 @default.
- W3165253962 hasConcept C144133560 @default.
- W3165253962 hasConcept C146897074 @default.
- W3165253962 hasConcept C162853370 @default.
- W3165253962 hasConcept C178550888 @default.
- W3165253962 hasConcept C2776967331 @default.
- W3165253962 hasConcept C2779530757 @default.
- W3165253962 hasConcept C2780378061 @default.
- W3165253962 hasConceptScore W3165253962C111472728 @default.
- W3165253962 hasConceptScore W3165253962C138885662 @default.
- W3165253962 hasConceptScore W3165253962C140781008 @default.
- W3165253962 hasConceptScore W3165253962C144133560 @default.
- W3165253962 hasConceptScore W3165253962C146897074 @default.
- W3165253962 hasConceptScore W3165253962C162853370 @default.
- W3165253962 hasConceptScore W3165253962C178550888 @default.
- W3165253962 hasConceptScore W3165253962C2776967331 @default.
- W3165253962 hasConceptScore W3165253962C2779530757 @default.
- W3165253962 hasConceptScore W3165253962C2780378061 @default.
- W3165253962 hasIssue "2" @default.
- W3165253962 hasLocation W31652539621 @default.
- W3165253962 hasOpenAccess W3165253962 @default.
- W3165253962 hasPrimaryLocation W31652539621 @default.
- W3165253962 hasRelatedWork W1485266885 @default.
- W3165253962 hasRelatedWork W1507231481 @default.
- W3165253962 hasRelatedWork W1559233457 @default.
- W3165253962 hasRelatedWork W1613669606 @default.
- W3165253962 hasRelatedWork W1980446620 @default.
- W3165253962 hasRelatedWork W2015366743 @default.
- W3165253962 hasRelatedWork W2158460675 @default.
- W3165253962 hasRelatedWork W2385263303 @default.
- W3165253962 hasRelatedWork W2748340924 @default.
- W3165253962 hasRelatedWork W2778217300 @default.
- W3165253962 hasRelatedWork W2809936151 @default.
- W3165253962 hasRelatedWork W2898650503 @default.
- W3165253962 hasRelatedWork W2899935426 @default.
- W3165253962 hasRelatedWork W290972569 @default.
- W3165253962 hasRelatedWork W2936045492 @default.
- W3165253962 hasRelatedWork W2956078296 @default.
- W3165253962 hasRelatedWork W2994612832 @default.
- W3165253962 hasRelatedWork W3113150333 @default.
- W3165253962 hasRelatedWork W3148518284 @default.
- W3165253962 hasRelatedWork W388710696 @default.
- W3165253962 hasVolume "24" @default.
- W3165253962 isParatext "false" @default.
- W3165253962 isRetracted "false" @default.
- W3165253962 magId "3165253962" @default.
- W3165253962 workType "article" @default.