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- W3165284860 abstract "• Social capital facilitates entrepreneurial process in international multiunit franchise outlets. • Multiunit franchisee and franchisor agents activate franchisee entrepreneurial process. • Obligations, shared stories, trust and norms influence franchisee interactions. • Interactions involve horizontal, bottom-up, portfolio, franchisor-franchisee and franchisee-peers. • The study advances a sociological perspective in franchisee entrepreneurship research. This paper examines how social capital facilitates entrepreneurial process in international multiunit franchise outlets, operating under an area development agreement. Despite empirical evidence showing that international multiunit franchisees pursue entrepreneurial objectives, there is shortage of knowledge as to how these occur. This study reveals that micro-level entrepreneurial process in international multiunit franchise outlets (operating under an area development agreement) is bounded within structural, relational and cognitive dynamics. Structural dynamics involve diverse forms of interactions (i.e. horizontal, bottom-up, portfolio, franchisor-franchisee and franchisee peer) and their structural properties (i.e. strong, weak, appropriable, hierarchical and bridging ties), which determine the resources to be mobilized and the activities to be actuated at different phases of the entrepreneurial process. Relational and cognitive dynamics involve interpersonal and collective conditions (i.e. obligations, shared stories, trust and norms), which facilitate or constrain interactions and the entrepreneurial process. The study provides implications for incorporating sociological perspectives in franchisee entrepreneurship research." @default.
- W3165284860 created "2021-06-07" @default.
- W3165284860 creator A5014346981 @default.
- W3165284860 creator A5052118512 @default.
- W3165284860 creator A5082368285 @default.
- W3165284860 date "2021-09-01" @default.
- W3165284860 modified "2023-09-23" @default.
- W3165284860 title "Entrepreneurial process in international multiunit franchise outlets: A social capital perspective" @default.
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