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- W3166009901 abstract "The global education market is rapidly expanding and the number of students has increased significantly over the last years. Despite this positive development, German universities are affected by a high international competition. Prospective students can choose of a broad variety of educational products and will apply at several universities at the same time. To support marketing departments of higher education institutions, the paper provides a generic conceptual model on the decision-making process of potential international students including influencing parameters. Applying a scoping study and content analyses, the concept bases upon theoretical concepts in this field but also the latest empirical findings." @default.
- W3166009901 created "2021-06-22" @default.
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- W3166009901 date "2019-01-01" @default.
- W3166009901 modified "2023-09-27" @default.
- W3166009901 title "Decision-Making Process of Prospective International Students: a Proposed Generic Complementary Model" @default.
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- W3166009901 doi "https://doi.org/10.15771/0949-8214_2019_14" @default.
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