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- W3166578154 abstract "Abstract This paper suggests a model that considers the effects of the children’s attitude toward Public Service Announcements—PSAs (measured through the likeability of PSAs) on their behavioural intention to eat fruits and vegetables. The suggested model was tested through an empirical analysis conducted with children aged 8 to 11 and the data were analysed through partial least squares – structural equation modeling (PLS-SEM) multigroup analysis. The findings indicate that the positive emotions PSAs generate and PSA credibility mediate the effects of the children’s perceived likeability of PSAs on their behavioural intention to eat fruits and vegetables. Overall, understanding the connections between PSA likeability, positive emotions, PSA credibility and behavioural intentions can facilitate the development of further social advertisements aimed at children covering healthy eating. Therefore, the findings of this study are relevant for non-profit organizations, government institutions and advertisers interested in creating effective social messages aimed at children." @default.
- W3166578154 created "2021-06-22" @default.
- W3166578154 creator A5043289951 @default.
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- W3166578154 date "2021-05-27" @default.
- W3166578154 modified "2023-09-26" @default.
- W3166578154 title "The influence of PSA's likeability on children’s intentions to eat healthy food" @default.
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- W3166578154 doi "https://doi.org/10.1007/s12208-021-00287-2" @default.
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