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- W3166880220 abstract "This study investigates the influence of online personalization on the direct bookings in the hotel industry. The research question central in this study is: What are the moderating effects of the device, visitor source, and price of the hotel on the relationship between online personalization and bookings in the hospitality environment? A data set containing cross sectional data on website data from 15 different hotels over a period of 15 months has been used to answer the research question. OLS has been applied to 4 models, of which two are completely pooled and two are partially pooled. No statistical significant effect has been found for the use of online personalization. The moderation effects of price, source, and the device a visitor uses also showed no significant effects. This study found that the amount of direct bookings is higher for visitors that visit the website on desktop devices, rather than those visiting through mobile devices or tablets. This study also shows that visitors that enter the website through a search engine have a more positive effect on the amount of bookings than visitors that enter the website directly by entering the URL in the search bar of their internet browser." @default.
- W3166880220 created "2021-06-22" @default.
- W3166880220 creator A5038520662 @default.
- W3166880220 date "2018-01-01" @default.
- W3166880220 modified "2023-09-27" @default.
- W3166880220 title "Moderating effects for the success of online personalization in the hospitality environment" @default.
- W3166880220 hasPublicationYear "2018" @default.
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