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- W3166997462 abstract "Article was prepared on the basis of a report presented at the conference «Crisis in the survey methods and ways to overcome it» (Kiev, October 28-30, 2011). According to the last available industry survey, ESOMAR GlobalMarket-Research-2009, face-to-face interview method has first given way to CATI, and later to online surveys. If we take as 100% orders for 3 main survey methods in 2009, total amount of interview orders in the world has made up about 25%; CATI – 32%; while Internet surveys – 43%. Concerning Ukraine, face-to-face interviews are continue to dominate (44%), while phone surveys take 33%, and Internet surveys take 23%. The problem is that phone penetration rate in Ukraine interfered with CATI development, while the level of Internet spread does not allow conducting representative population surveys via Internet. At the moment, only about 53% of population have landline phones (78% have mobile phones), and only 40% are Internet users. Therefore, possibly in contrast to other countries, the most promising for Ukraine is not transition from F2F to CATI, but transition to Mixed-Mode Surveys. The examples of conducting Mixed-Mode Survey by Kiev International Institute of Sociology is examined on the basis of Kyiv 2008 Mayoral Elections." @default.
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- W3166997462 date "2012-01-01" @default.
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- W3166997462 title "The crisis in the survey methods and ways to overcome it" @default.
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