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- W3167089901 abstract "This research had the following objectives: 1) To study the general characteristics and levels of importance ofcommunity enterprise in Sa Kaeo Province 2) To study components for community enterprise development 3) To developmarketing strategies for community enterprise and 4) To evaluate marketing strategies for community enterprise. The targetpopulation was 337 community enterprise’s entrepreneurs in Sa Kaeo Province. Composition analysis was used to group thevariables and test for accuracy and conduct a qualitative study to analyze and evaluate SWOT and then developed a marketingstrategy including evaluating the marketing strategy in the next step. The findings were as follows: The general characterizationof the surveyed community enterprises showed that the total 337 respondents, with the majority of respondents being female.Most of the respondents were aged 31-35 years and had an education level lower than a bachelor's degree. It was found that themajority of respondents had 5-10 years of experience in community enterprise entrepreneurship. Among the total of the samples,most respondents had the type of product or service which showed the largest number of fabric products. For the results of theanalysis of the level of importance from the opinions of the community enterprise entrepreneurs in Sa Kaeo Province, it wasfound that community enterprise entrepreneurs had opinions on marketing mix factors at a high level overall Including productsand services, price, service location, distribution channel, promotion, personal marketing, physical aspects and processes. Theresults of the synthesis of the development of community enterprise marketing strategies in Sa Kaeo Province. A proactivestrategy was to create a unique product. A modified strategy was to increase distribution channels. Preventive strategies includedpromoting education and passive strategies such as relationship building" @default.
- W3167089901 created "2021-06-22" @default.
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- W3167089901 date "2021-04-20" @default.
- W3167089901 modified "2023-09-24" @default.
- W3167089901 title "The Development of Marketing Strategy of Community Enterprise in Sa Kaeo Province" @default.
- W3167089901 doi "https://doi.org/10.17762/turcomat.v12i8.4015" @default.
- W3167089901 hasPublicationYear "2021" @default.
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