Matches in SemOpenAlex for { <https://semopenalex.org/work/W3167777166> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W3167777166 abstract "Research has shown that the way in which a charity advertisement is framed can influence donation behaviour. Therefore, the question in this study is: how can a pro-environmental charity advertisement framed in terms of different value orientations, influence consumers’ intention to donate to that pro-environmental cause? It was expected an environmental charity advertisement framed in a collectivistic way would result in higher intentions to donate compared to both a control condition and to an advertisement framed in an individualistic way. In addition, it was expected that this effect would be positively mediated by guilt in the collectivistic advertisement condition, and negatively mediated by shame in the individualistic advertisement condition. Lastly, it was expected that a luxury product will positively moderate the effect of the collectivistic advertisement on guilt, and that a luxury product will negatively moderate the effect of the individualistic advertisement on shame. Although the current study could not confirm these expectations, a significant effect of shame on intention to donate to a pro-environmental cause was found, indicating that shame predicts intention more than guilt does. Limitations of this study and directions for future research are discussed subsequently." @default.
- W3167777166 created "2021-06-22" @default.
- W3167777166 creator A5002794716 @default.
- W3167777166 date "2020-01-01" @default.
- W3167777166 modified "2023-09-23" @default.
- W3167777166 title "Influencing donation intentions using value orientations: The role of value orientations, perceived guilt and shame, and product type on pro-environmental donation intentions" @default.
- W3167777166 hasPublicationYear "2020" @default.
- W3167777166 type Work @default.
- W3167777166 sameAs 3167777166 @default.
- W3167777166 citedByCount "0" @default.
- W3167777166 crossrefType "dissertation" @default.
- W3167777166 hasAuthorship W3167777166A5002794716 @default.
- W3167777166 hasConcept C105795698 @default.
- W3167777166 hasConcept C112698675 @default.
- W3167777166 hasConcept C144133560 @default.
- W3167777166 hasConcept C15744967 @default.
- W3167777166 hasConcept C162324750 @default.
- W3167777166 hasConcept C17022365 @default.
- W3167777166 hasConcept C17744445 @default.
- W3167777166 hasConcept C187736073 @default.
- W3167777166 hasConcept C199539241 @default.
- W3167777166 hasConcept C2524010 @default.
- W3167777166 hasConcept C2775924081 @default.
- W3167777166 hasConcept C2775933685 @default.
- W3167777166 hasConcept C2776291640 @default.
- W3167777166 hasConcept C2781283010 @default.
- W3167777166 hasConcept C33923547 @default.
- W3167777166 hasConcept C77805123 @default.
- W3167777166 hasConcept C89785696 @default.
- W3167777166 hasConcept C90673727 @default.
- W3167777166 hasConcept C96420161 @default.
- W3167777166 hasConceptScore W3167777166C105795698 @default.
- W3167777166 hasConceptScore W3167777166C112698675 @default.
- W3167777166 hasConceptScore W3167777166C144133560 @default.
- W3167777166 hasConceptScore W3167777166C15744967 @default.
- W3167777166 hasConceptScore W3167777166C162324750 @default.
- W3167777166 hasConceptScore W3167777166C17022365 @default.
- W3167777166 hasConceptScore W3167777166C17744445 @default.
- W3167777166 hasConceptScore W3167777166C187736073 @default.
- W3167777166 hasConceptScore W3167777166C199539241 @default.
- W3167777166 hasConceptScore W3167777166C2524010 @default.
- W3167777166 hasConceptScore W3167777166C2775924081 @default.
- W3167777166 hasConceptScore W3167777166C2775933685 @default.
- W3167777166 hasConceptScore W3167777166C2776291640 @default.
- W3167777166 hasConceptScore W3167777166C2781283010 @default.
- W3167777166 hasConceptScore W3167777166C33923547 @default.
- W3167777166 hasConceptScore W3167777166C77805123 @default.
- W3167777166 hasConceptScore W3167777166C89785696 @default.
- W3167777166 hasConceptScore W3167777166C90673727 @default.
- W3167777166 hasConceptScore W3167777166C96420161 @default.
- W3167777166 hasLocation W31677771661 @default.
- W3167777166 hasOpenAccess W3167777166 @default.
- W3167777166 hasPrimaryLocation W31677771661 @default.
- W3167777166 hasRelatedWork W1940932718 @default.
- W3167777166 hasRelatedWork W2053010942 @default.
- W3167777166 hasRelatedWork W2067353410 @default.
- W3167777166 hasRelatedWork W2087712536 @default.
- W3167777166 hasRelatedWork W2515171241 @default.
- W3167777166 hasRelatedWork W2552677823 @default.
- W3167777166 hasRelatedWork W2596162538 @default.
- W3167777166 hasRelatedWork W2890878886 @default.
- W3167777166 hasRelatedWork W2901004019 @default.
- W3167777166 hasRelatedWork W2901604355 @default.
- W3167777166 hasRelatedWork W2992076958 @default.
- W3167777166 hasRelatedWork W3016644684 @default.
- W3167777166 hasRelatedWork W3022396719 @default.
- W3167777166 hasRelatedWork W3117909726 @default.
- W3167777166 hasRelatedWork W3120281448 @default.
- W3167777166 hasRelatedWork W3146499578 @default.
- W3167777166 hasRelatedWork W3182590280 @default.
- W3167777166 hasRelatedWork W3186913439 @default.
- W3167777166 hasRelatedWork W56562457 @default.
- W3167777166 hasRelatedWork W3122294645 @default.
- W3167777166 isParatext "false" @default.
- W3167777166 isRetracted "false" @default.
- W3167777166 magId "3167777166" @default.
- W3167777166 workType "dissertation" @default.