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• W3168159415 abstract "Considerable media attention has focused on the value of food supplements.Informational articles and studies report associations between supplement use andhealth conditions. Marketing data gleaned in the United States show a dramatic increasein sales of dietary supplements since 1997 displaying some approximate total sales of$20.3 billion in 2005. At the same time, survey conducted by the National Health andNutrition Examination indicate that between 2003 and 2006, half of the U.S. populationwhich made up of 70% of adults 71 years of age or older, patronised dietarysupplements. The impact of nutrition information food supplements preferencescorresponds to the consumer competence regarding the understanding of nutritioninformation on food supplements. The current study Assessing Consumers’ Behaviourtowards Food Supplements: A Case of Forever Living Products. The conceptualframework compose of environmental and individual differences that affect theconsumption of food supplements. The study targeted one hundred and six (106)consumers in Oforikrom District. The instrument for the data collection was developedby the researcher, preceded by a pilot study. The pilot study was initially conducted ina similar district to ascertain its validity and reliability. The data for the study wasbasically from primary source in that closed-ended questionnaire was designed anddistributed to consumers of Oforikrom District. Standing on the shoulders of Yamane(1967), the study used eighty-three (83) respondents constituting all consumers inOforikrom District, with an alpha level of 5% and a confidence level of 95% to gatherdata for analysis. The data generated was analysed using the mean score ranking.Descriptive statistics was used to test the data. The study concluded by saying thatenvironmental and individual differences have strong influence on consumers and thedecision to purchase food supplements is determined by these factors. Therecommendation the study gave was that consumers’ knowledge, environmentalinfluences, individual influences and consumer’s evaluation influence decision ofpurchase. Therefore, it is recommended that health institutions, network marketingcompanies and individual consumers take cognisance of these factors. Again, the studysuggested that environmental influences, individual influences critical must be lookedat carefully by health institutions, network marketing companies in order to convinceconsumers to consume food supplements. This can be done through thoroughvunderstanding and interpretation of the benefits and negative effect food supplementsby health institutions, network marketing companies.%%%%A thesis submitted to the Department of Building Technology, College of ArtBuilt Environment in partial fulfilment of the requirement for the Degree ofMaster of ScienceJune, 2019%%%%KNUST" @default.
• W3168159415 created "2021-06-22" @default.
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• W3168159415 date "2021-06-14" @default.
• W3168159415 modified "2023-09-26" @default.
• W3168159415 title "Assessing consumers’ behaviour towards food supplements: A case of forever living products." @default.
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