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- W3168446087 abstract "Despite the important role of culture in consumer behavior studies, there has been no study of effect of indulgence vs. restraint, the sixth and last dimension of Hofstede’s cultural framework, at the individual-level in consumer behavior. This is mainly because there has been no scale yet developed to measure indulgence vs. restraint at the individual-level. Given that ascribing national-level cultural scores to individuals causes an ecological fallacy, the four studies of this research conceptualize and develop a measure for individual-level indulgence and establish the reliability, convergent and discriminant validity, as well as the nomological validity of this new scale." @default.
- W3168446087 created "2021-06-22" @default.
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- W3168446087 date "2020-01-01" @default.
- W3168446087 modified "2023-09-27" @default.
- W3168446087 title "Developing an Individual-Level Scale for Indulgence vs. Restraint: The Sixth Dimension of Hofstede’s Framework: An Abstract" @default.
- W3168446087 doi "https://doi.org/10.1007/978-3-030-42545-6_218" @default.
- W3168446087 hasPublicationYear "2020" @default.
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