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- W3168979748 abstract "This study establishes the moderating effect of macro environment on the relationship betweencompetitive strategy drivers and the performance of small and medium enterprises (SMEs) in themanufacturing sector in Nairobi City County in Kenya. SMEs are the backbone of manyeconomies through creation of employment opportunities as well as wealth creation forentrepreneurs. Strong competitive strategy drivers have been found to enable SMEs achievefavorable performance and remain competitive in their own markets. The macro environmentcould have a significant moderating effect in the relationship between competitive strategy driversand firm performance. This study was based on Resource-Based theory which was augmented bythe open systems theory, combining to provide a framework for examining the moderating effectof macro environment on the relationship between strategy drivers and performance ofmanufacturing SMEs in Nairobi County, Nairobi. For the methodology, a cross-sectional surveywas done covering 334 manufacturing small and medium enterprises in Nairobi County, Kenya.Structured questionnaires were used for data collection with a response rate of 89.6%. Variousdescriptive statistics were used to project the demographic characteristics of the association andthe respondents. Inferential statistics was used to build up the connection between the factors andtest the model. The results of the study on the moderating effect of macro environment on therelationship between competitive drivers and firm performance showed a very strongrelationship, implying that the competitive strategy drivers depend on macro environment indetermining the performance of manufacturing SMEs and consequently supporting theformulated hypothesis. The results suggest that manufacturing SMEs need to edge theiroperations by considering macro environment dynamics as they undertake their service andproduct development. The findings in this research will have implications on businessmanagement practices as well as be beneficial to business owners by way of improving theirmanagement practice, for instance on the importance by manufacturing SMEs to scan theirpolitical, economic, social, technological, ecological environment as they adopt various competitivestrategy drivers so as to enhance their performance. The researcher recommends similar researchto be undertaken in other SMEs and also have more managers respond to the questionnaires inorder to enrich the collected data." @default.
- W3168979748 created "2021-06-22" @default.
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- W3168979748 date "2020-11-30" @default.
- W3168979748 modified "2023-09-24" @default.
- W3168979748 title "MODERATION EFFECT OF MACRO ENVIRONMENT ON THE RELATIONSHIP BETWEEN COMPETITIVE STRATEGY DRIVERS AND PERFORMANCE OF MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN NAIROBI COUNTY, KENYA" @default.
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