Matches in SemOpenAlex for { <https://semopenalex.org/work/W3169963557> ?p ?o ?g. }
- W3169963557 endingPage "841" @default.
- W3169963557 startingPage "813" @default.
- W3169963557 abstract "The aims of the present study were: (a) to analyze the advertising message of renewable energies using eye-tracking technology, based on differences in the level of attention captured according to message valence (positive, neutral and negative) and the message framing; and (b) to evaluate the moderating role of consumers’ level of environmental concern and their self-regulatory focus. The results demonstrate differences in the time taken for low-elaboration stimuli to start to take effect for participants with high and low concern for the environment. It is also found that negative text-based advertisements are the most effective at attracting attention. In general terms, participants with the greatest concern for environmental matters tend to focus more quickly and more frequently on these negative stimuli, which require a greater degree of elaboration. The study also presents interesting recommendations for the development of awareness-raising campaigns about renewable energy." @default.
- W3169963557 created "2021-06-22" @default.
- W3169963557 creator A5001018306 @default.
- W3169963557 creator A5028557493 @default.
- W3169963557 creator A5028878179 @default.
- W3169963557 creator A5045696577 @default.
- W3169963557 creator A5061734609 @default.
- W3169963557 creator A5080679915 @default.
- W3169963557 date "2021-06-01" @default.
- W3169963557 modified "2023-10-03" @default.
- W3169963557 title "The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study" @default.
- W3169963557 cites W1427378723 @default.
- W3169963557 cites W1497599070 @default.
- W3169963557 cites W1517003397 @default.
- W3169963557 cites W1537749760 @default.
- W3169963557 cites W1593063276 @default.
- W3169963557 cites W1783344778 @default.
- W3169963557 cites W1818524574 @default.
- W3169963557 cites W1858694176 @default.
- W3169963557 cites W1862914640 @default.
- W3169963557 cites W1969880865 @default.
- W3169963557 cites W1976794003 @default.
- W3169963557 cites W1982037290 @default.
- W3169963557 cites W1982869473 @default.
- W3169963557 cites W1982894230 @default.
- W3169963557 cites W1987179471 @default.
- W3169963557 cites W1999649575 @default.
- W3169963557 cites W2007449055 @default.
- W3169963557 cites W2012066820 @default.
- W3169963557 cites W2017091277 @default.
- W3169963557 cites W2017795707 @default.
- W3169963557 cites W2026991024 @default.
- W3169963557 cites W2033198735 @default.
- W3169963557 cites W2036204478 @default.
- W3169963557 cites W2040880303 @default.
- W3169963557 cites W2049167292 @default.
- W3169963557 cites W2053510781 @default.
- W3169963557 cites W2058996265 @default.
- W3169963557 cites W2060095577 @default.
- W3169963557 cites W2062805006 @default.
- W3169963557 cites W2063687472 @default.
- W3169963557 cites W2063899647 @default.
- W3169963557 cites W2066290904 @default.
- W3169963557 cites W2067543086 @default.
- W3169963557 cites W2073924575 @default.
- W3169963557 cites W2075946764 @default.
- W3169963557 cites W2078378013 @default.
- W3169963557 cites W2080080403 @default.
- W3169963557 cites W2080612551 @default.
- W3169963557 cites W2081293172 @default.
- W3169963557 cites W2085187045 @default.
- W3169963557 cites W2088678796 @default.
- W3169963557 cites W2091457087 @default.
- W3169963557 cites W2095163037 @default.
- W3169963557 cites W2101131351 @default.
- W3169963557 cites W2111579984 @default.
- W3169963557 cites W2112067598 @default.
- W3169963557 cites W2113163407 @default.
- W3169963557 cites W2115521579 @default.
- W3169963557 cites W2119230361 @default.
- W3169963557 cites W2121947860 @default.
- W3169963557 cites W2122830808 @default.
- W3169963557 cites W2124442663 @default.
- W3169963557 cites W2130325996 @default.
- W3169963557 cites W2134081076 @default.
- W3169963557 cites W2141342788 @default.
- W3169963557 cites W2142327262 @default.
- W3169963557 cites W2145390293 @default.
- W3169963557 cites W2147156975 @default.
- W3169963557 cites W2152815940 @default.
- W3169963557 cites W2155675907 @default.
- W3169963557 cites W2155851103 @default.
- W3169963557 cites W2162153512 @default.
- W3169963557 cites W2164337719 @default.
- W3169963557 cites W2166067393 @default.
- W3169963557 cites W2167557160 @default.
- W3169963557 cites W2168190526 @default.
- W3169963557 cites W2173375361 @default.
- W3169963557 cites W2174324920 @default.
- W3169963557 cites W2190990375 @default.
- W3169963557 cites W2191328710 @default.
- W3169963557 cites W2192545592 @default.
- W3169963557 cites W2234649517 @default.
- W3169963557 cites W2251442874 @default.
- W3169963557 cites W2264727379 @default.
- W3169963557 cites W2276598037 @default.
- W3169963557 cites W2282207453 @default.
- W3169963557 cites W2295560269 @default.
- W3169963557 cites W2296625779 @default.
- W3169963557 cites W2312614196 @default.
- W3169963557 cites W2325578273 @default.
- W3169963557 cites W2328593712 @default.
- W3169963557 cites W2415983483 @default.
- W3169963557 cites W2416868893 @default.
- W3169963557 cites W2417012349 @default.
- W3169963557 cites W2471629088 @default.
- W3169963557 cites W2589026465 @default.
- W3169963557 cites W2589379430 @default.