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- W3170516843 abstract "espanolEste estudio tiene como objetivo analizar la estrategia de marketing politico utilizada por Indra Utama del partido Gerindra para ganar las elecciones legislativas de 2019 en el centro de Bengkulu, Indonesia. La teoria del partido orientada al mercado de Lees-Marshment se utiliza como base para esta investigacion. Este estudio se centra en el periodo de la campana electoral legislativa en el centro de Bengkulu de 2018 a 2019. Los resultados de este estudio revelan una estrategia de comunicacion de marketing politico que ha logrado sus objetivos. Esta estrategia se enfoca en la comunicacion dialogica a lideres de opinion construidos por candidatos legislativos, en el contexto de la contienda politica en areas rurales de Indonesia. EnglishThis study aims to analyze the political marketing strategy used by Indra Utama of the Gerindra party to win the 2019 legislative election in Central Bengkulu, Indonesia. The Lees-Marshment market-oriented party theory is used as the basis for this research. This study focuses on the legislative election campaign period in Central Bengkulu from 2018 to 2019. The results of this study reveal a political marketing communication strategy that has succeeded in achieving its goals. This strategy focuses on dialogical communication to opinion leaders built by legislative candidates in the context of political contestation in rural areas in Indonesia." @default.
- W3170516843 created "2021-06-22" @default.
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- W3170516843 date "2021-01-01" @default.
- W3170516843 modified "2023-09-23" @default.
- W3170516843 title "Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu" @default.
- W3170516843 hasPublicationYear "2021" @default.
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