Matches in SemOpenAlex for { <https://semopenalex.org/work/W3170689075> ?p ?o ?g. }
- W3170689075 endingPage "591" @default.
- W3170689075 startingPage "571" @default.
- W3170689075 abstract "Purpose This study aims to examine the relationships between the online communities’ characteristics and resilience to negative information (RNI) mediated by both brand knowledge and brand involvement. Design/methodology/approach According to stimulus-organism-response (S-O-R) framework, this research postulates that information quality, rewards and virtual interactivity drive RNI directly and indirectly through brand knowledge and/ or brand involvement. A survey of 326 Facebook pages followers was conducted, representing followers of fashion clothing brands in social media platforms in Egypt. We have used AMOS to check the constructs’ validity and reliability, as well as the Hayes’s PROCESS macro to test the mediation. Findings The findings show that information quality, rewards and virtual interactivity are the respective drivers of brand knowledge and brand involvement; the brand knowledge and brand involvement help explain why consumers are resilient to negative information of specific brands; and the drivers of brand knowledge and/ or brand involvement differ in consumers who tend to ignore negative information they receive about the brand. Practical implications Outcomes of the research recommend that executives should identify the outstanding determinants for improving resilient consumers to negative information through creating the highest possible brand knowledge and involvement between the consumers and brands. Originality/value Little attention has been paid to examine the RNI and linking it with brand knowledge and brand involvement in online communities’ context, thus, the current research is conducted." @default.
- W3170689075 created "2021-06-22" @default.
- W3170689075 creator A5019056809 @default.
- W3170689075 creator A5027131537 @default.
- W3170689075 creator A5045312681 @default.
- W3170689075 creator A5083157560 @default.
- W3170689075 date "2021-05-31" @default.
- W3170689075 modified "2023-10-06" @default.
- W3170689075 title "Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement" @default.
- W3170689075 cites W1497795456 @default.
- W3170689075 cites W1567491469 @default.
- W3170689075 cites W1967603357 @default.
- W3170689075 cites W1971607810 @default.
- W3170689075 cites W1982562184 @default.
- W3170689075 cites W1987525872 @default.
- W3170689075 cites W1989550293 @default.
- W3170689075 cites W1991911806 @default.
- W3170689075 cites W1992181567 @default.
- W3170689075 cites W1993237876 @default.
- W3170689075 cites W1993940442 @default.
- W3170689075 cites W1995889545 @default.
- W3170689075 cites W1997254581 @default.
- W3170689075 cites W1997262323 @default.
- W3170689075 cites W1998284588 @default.
- W3170689075 cites W2004400415 @default.
- W3170689075 cites W2012189639 @default.
- W3170689075 cites W2014620281 @default.
- W3170689075 cites W2017356504 @default.
- W3170689075 cites W2019872794 @default.
- W3170689075 cites W2020293267 @default.
- W3170689075 cites W2021590458 @default.
- W3170689075 cites W2022518407 @default.
- W3170689075 cites W2022727669 @default.
- W3170689075 cites W2023803291 @default.
- W3170689075 cites W2029186508 @default.
- W3170689075 cites W2043612358 @default.
- W3170689075 cites W2044804146 @default.
- W3170689075 cites W2050716594 @default.
- W3170689075 cites W2055065256 @default.
- W3170689075 cites W2056554287 @default.
- W3170689075 cites W2061289966 @default.
- W3170689075 cites W2065972503 @default.
- W3170689075 cites W2072633088 @default.
- W3170689075 cites W2082139626 @default.
- W3170689075 cites W2084754235 @default.
- W3170689075 cites W2086157089 @default.
- W3170689075 cites W2093428720 @default.
- W3170689075 cites W2101460989 @default.
- W3170689075 cites W2109894221 @default.
- W3170689075 cites W2110616260 @default.
- W3170689075 cites W2110859446 @default.
- W3170689075 cites W2111771113 @default.
- W3170689075 cites W2114807194 @default.
- W3170689075 cites W2119355372 @default.
- W3170689075 cites W2133740076 @default.
- W3170689075 cites W2133977168 @default.
- W3170689075 cites W2138881201 @default.
- W3170689075 cites W2146279677 @default.
- W3170689075 cites W2155152989 @default.
- W3170689075 cites W2165623264 @default.
- W3170689075 cites W2166649938 @default.
- W3170689075 cites W2167325287 @default.
- W3170689075 cites W2172225737 @default.
- W3170689075 cites W2265457957 @default.
- W3170689075 cites W2281721924 @default.
- W3170689075 cites W2283632079 @default.
- W3170689075 cites W2331738006 @default.
- W3170689075 cites W2360467173 @default.
- W3170689075 cites W2460948665 @default.
- W3170689075 cites W2621210720 @default.
- W3170689075 cites W2902029499 @default.
- W3170689075 cites W2944113826 @default.
- W3170689075 cites W2945292591 @default.
- W3170689075 cites W2990553443 @default.
- W3170689075 cites W3009165659 @default.
- W3170689075 cites W3021518118 @default.
- W3170689075 cites W3025530119 @default.
- W3170689075 cites W3032952925 @default.
- W3170689075 cites W3033930317 @default.
- W3170689075 cites W3083657800 @default.
- W3170689075 cites W3088489425 @default.
- W3170689075 cites W3089262023 @default.
- W3170689075 cites W3089797261 @default.
- W3170689075 cites W3123202449 @default.
- W3170689075 cites W4253506496 @default.
- W3170689075 cites W4256123490 @default.
- W3170689075 doi "https://doi.org/10.1108/jrim-05-2020-0107" @default.
- W3170689075 hasPublicationYear "2021" @default.
- W3170689075 type Work @default.
- W3170689075 sameAs 3170689075 @default.
- W3170689075 citedByCount "24" @default.
- W3170689075 countsByYear W31706890752021 @default.
- W3170689075 countsByYear W31706890752022 @default.
- W3170689075 countsByYear W31706890752023 @default.
- W3170689075 crossrefType "journal-article" @default.
- W3170689075 hasAuthorship W3170689075A5019056809 @default.
- W3170689075 hasAuthorship W3170689075A5027131537 @default.
- W3170689075 hasAuthorship W3170689075A5045312681 @default.