FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3170726586> ?p ?o ?g. }

• W3170726586 endingPage "44" @default.
• W3170726586 startingPage "31" @default.
• W3170726586 abstract "Building and maintaining brand loyalty is a vital issue for market research departments. ‎Various means, including online advertising, helps with promoting loyalty to the brand amongst users. The present paper studies intelligent web advertisements with an ‎eye-tracking technique that calculates users’ eye movements, ‎gaze ‎points, and heat maps. This ‎paper ‎examines different ‎features of an online ad and their combinations, such as underlining words and personalization by eye-tracking. These characteristics include underlining, changing color, number of words, personalizing, inserting a related photograph, and changing the size and location of the advertisement on a website. They help advertisers to improve their ability to manage the ads by increasing users' attention. Moreover, the current research argues the impact of gender on users' visual behavior for advertising features in different Cognitive Demand (CD) levels of tasks while avoiding interruption of users’ cognitive processes with eye-tracking techniques. Also, it provides users the most relevant advertisement compatible with CD level of a task by Support Vector Machine (SVM) algorithm with high accuracy. This paper consists of two experiments that one of them has two phases. In the first and second experiments, a news website alongside an advertisement and an advertising website is shown to the users. The results of the first experiment revealed that personalizing and underlining the words of the ad grabs more attention from users in a low CD task. Furthermore, darkening the background promotes users' frequency of attention in a high CD task. By analyzing the impact of gender on users' visual behavior, males are attracted to the advertisement with red-colored words sooner than females during the high CD task. Females pay more prolonged and more frequent attention to the ads with red-colored words and larger sizes in the low CD task. The second experiment shows that the gazing start point of users with a right to left mother tongue language direction is mainly in the middle of the advertising website." @default.
• W3170726586 created "2021-06-22" @default.
• W3170726586 creator A5072704310 @default.
• W3170726586 creator A5074485273 @default.
• W3170726586 date "2020-12-01" @default.
• W3170726586 modified "2023-09-23" @default.
• W3170726586 title "Intelligent Web Advertisement Based on Eye-Tracking and Machine Learning" @default.
• W3170726586 cites W1517003397 @default.
• W3170726586 cites W1541284744 @default.
• W3170726586 cites W1555512354 @default.
• W3170726586 cites W166322005 @default.
• W3170726586 cites W1965477689 @default.
• W3170726586 cites W1994961305 @default.
• W3170726586 cites W2005948313 @default.
• W3170726586 cites W2019658628 @default.
• W3170726586 cites W2047770573 @default.
• W3170726586 cites W2051629332 @default.
• W3170726586 cites W2081560998 @default.
• W3170726586 cites W2109519494 @default.
• W3170726586 cites W2110638361 @default.
• W3170726586 cites W2111865761 @default.
• W3170726586 cites W2128118880 @default.
• W3170726586 cites W2130736456 @default.
• W3170726586 cites W2177961586 @default.
• W3170726586 cites W2253548483 @default.
• W3170726586 cites W2300494515 @default.
• W3170726586 cites W2415233411 @default.
• W3170726586 cites W2794788322 @default.
• W3170726586 cites W2912501913 @default.
• W3170726586 doi "https://doi.org/10.22133/ijwr.2021.270721.1086" @default.
• W3170726586 hasPublicationYear "2020" @default.
• W3170726586 type Work @default.
• W3170726586 sameAs 3170726586 @default.
• W3170726586 citedByCount "0" @default.
• W3170726586 crossrefType "journal-article" @default.
• W3170726586 hasAuthorship W3170726586A5072704310 @default.
• W3170726586 hasAuthorship W3170726586A5074485273 @default.
• W3170726586 hasConcept C107457646 @default.
• W3170726586 hasConcept C110875604 @default.
• W3170726586 hasConcept C112698675 @default.
• W3170726586 hasConcept C12267149 @default.
• W3170726586 hasConcept C127413603 @default.
• W3170726586 hasConcept C136764020 @default.
• W3170726586 hasConcept C144133560 @default.
• W3170726586 hasConcept C154945302 @default.
• W3170726586 hasConcept C15744967 @default.
• W3170726586 hasConcept C162853370 @default.
• W3170726586 hasConcept C169760540 @default.
• W3170726586 hasConcept C169900460 @default.
• W3170726586 hasConcept C183003079 @default.
• W3170726586 hasConcept C19417346 @default.
• W3170726586 hasConcept C201995342 @default.
• W3170726586 hasConcept C2775936607 @default.
• W3170726586 hasConcept C2776967331 @default.
• W3170726586 hasConcept C2779916870 @default.
• W3170726586 hasConcept C2780451532 @default.
• W3170726586 hasConcept C41008148 @default.
• W3170726586 hasConcept C49774154 @default.
• W3170726586 hasConcept C512338625 @default.
• W3170726586 hasConcept C56461940 @default.
• W3170726586 hasConceptScore W3170726586C107457646 @default.
• W3170726586 hasConceptScore W3170726586C110875604 @default.
• W3170726586 hasConceptScore W3170726586C112698675 @default.
• W3170726586 hasConceptScore W3170726586C12267149 @default.
• W3170726586 hasConceptScore W3170726586C127413603 @default.
• W3170726586 hasConceptScore W3170726586C136764020 @default.
• W3170726586 hasConceptScore W3170726586C144133560 @default.
• W3170726586 hasConceptScore W3170726586C154945302 @default.
• W3170726586 hasConceptScore W3170726586C15744967 @default.
• W3170726586 hasConceptScore W3170726586C162853370 @default.
• W3170726586 hasConceptScore W3170726586C169760540 @default.
• W3170726586 hasConceptScore W3170726586C169900460 @default.
• W3170726586 hasConceptScore W3170726586C183003079 @default.
• W3170726586 hasConceptScore W3170726586C19417346 @default.
• W3170726586 hasConceptScore W3170726586C201995342 @default.
• W3170726586 hasConceptScore W3170726586C2775936607 @default.
• W3170726586 hasConceptScore W3170726586C2776967331 @default.
• W3170726586 hasConceptScore W3170726586C2779916870 @default.
• W3170726586 hasConceptScore W3170726586C2780451532 @default.
• W3170726586 hasConceptScore W3170726586C41008148 @default.
• W3170726586 hasConceptScore W3170726586C49774154 @default.
• W3170726586 hasConceptScore W3170726586C512338625 @default.
• W3170726586 hasConceptScore W3170726586C56461940 @default.
• W3170726586 hasIssue "2" @default.
• W3170726586 hasLocation W31707265861 @default.
• W3170726586 hasOpenAccess W3170726586 @default.
• W3170726586 hasPrimaryLocation W31707265861 @default.
• W3170726586 hasRelatedWork W1537665711 @default.
• W3170726586 hasRelatedWork W2009759052 @default.
• W3170726586 hasRelatedWork W2015601258 @default.
• W3170726586 hasRelatedWork W2162862818 @default.
• W3170726586 hasRelatedWork W2211139647 @default.
• W3170726586 hasRelatedWork W2253693021 @default.
• W3170726586 hasRelatedWork W2267901397 @default.
• W3170726586 hasRelatedWork W2277565140 @default.
• W3170726586 hasRelatedWork W2326044367 @default.
• W3170726586 hasRelatedWork W2547194909 @default.
• W3170726586 hasRelatedWork W2609294237 @default.

• next