Matches in SemOpenAlex for { <https://semopenalex.org/work/W3170925672> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W3170925672 abstract "Beauty standards in many ex-colonized countries like in Indonesia are still influenced by its colonizer. Once freed from the colonization, Indonesians replace the colonists figure with their hybrid form to become a role model in beauty standards. The mixed-race descents or Indo can use their hybridity in an intermediate space to challenge the existing beauty myth that idolizes white skin color. This issue appears on Natasha Skin Clinic Center advertisement with the appearance of its models that have a brownish skin, but their physical features are still like ‘white’ people. The aim of this study is to reveal how the hybridity of themodels represented in Natasha advertisement challenges the beauty concept in a post-colonial era. The writer chooses Natasha Skin Clinic Center advertisements as the object because it offers a different standard of Indonesian beauty concept. Besides, Natasha Outlets are one of the most sought because it is easy to find and the price is affordable. Up until now, Natasha Clinic has 81 branches spread allover Indonesia. In 2014, Natasha became the first skin care clinic from Indonesia who made international expansion by choosing Malaysia as the first country to have Natasha overseas branch. This clinic also won the Top Brand Award seven times. In 2017, PT Dion Farma Abadi by dr. Fredi Setyawan as a drugstore manufacturer of Natasha products also earned the International Arch of Europe Award for quality and technology in Frankfurt, German. It makes Natasha as one of the top leading skin care clinics in Indonesia. This study uses a qualitative method with a semiotic approach by Roland Barthes and hybridity theory byHomi Bhabha. The research objects are Natasha advertisements published in September 2017, October 2017, November 2017, and February 2018. These editions are featuring two models, Sophia Latjuba and Kimmy Jayanti who have different racial background. This study found that the hybridity of the models portrayed challenges the beauty standards. Natasha portrays a confidence over the brown skin through the hybridity space. However, there are different treatmentsseen from the representation of both models. It is found that a global hierarchy of color in a former colony still holds true." @default.
- W3170925672 created "2021-06-22" @default.
- W3170925672 creator A5022178603 @default.
- W3170925672 date "2018-01-01" @default.
- W3170925672 modified "2023-09-27" @default.
- W3170925672 title "CHALLENGING BEAUTY IN EX-COLONIZED COUNTRY OF POST COLONIZATION ERA: A POST-COLONIAL STUDY IN INDONESIANATASHA SKIN CLINIC CENTER ADVERTISEMENT" @default.
- W3170925672 hasPublicationYear "2018" @default.
- W3170925672 type Work @default.
- W3170925672 sameAs 3170925672 @default.
- W3170925672 citedByCount "0" @default.
- W3170925672 crossrefType "dissertation" @default.
- W3170925672 hasAuthorship W3170925672A5022178603 @default.
- W3170925672 hasConcept C104317684 @default.
- W3170925672 hasConcept C107038049 @default.
- W3170925672 hasConcept C112698675 @default.
- W3170925672 hasConcept C124952713 @default.
- W3170925672 hasConcept C126322002 @default.
- W3170925672 hasConcept C142362112 @default.
- W3170925672 hasConcept C144133560 @default.
- W3170925672 hasConcept C17744445 @default.
- W3170925672 hasConcept C185592680 @default.
- W3170925672 hasConcept C199539241 @default.
- W3170925672 hasConcept C2779367526 @default.
- W3170925672 hasConcept C2780620123 @default.
- W3170925672 hasConcept C3020110884 @default.
- W3170925672 hasConcept C531593650 @default.
- W3170925672 hasConcept C55493867 @default.
- W3170925672 hasConcept C56273599 @default.
- W3170925672 hasConcept C71924100 @default.
- W3170925672 hasConceptScore W3170925672C104317684 @default.
- W3170925672 hasConceptScore W3170925672C107038049 @default.
- W3170925672 hasConceptScore W3170925672C112698675 @default.
- W3170925672 hasConceptScore W3170925672C124952713 @default.
- W3170925672 hasConceptScore W3170925672C126322002 @default.
- W3170925672 hasConceptScore W3170925672C142362112 @default.
- W3170925672 hasConceptScore W3170925672C144133560 @default.
- W3170925672 hasConceptScore W3170925672C17744445 @default.
- W3170925672 hasConceptScore W3170925672C185592680 @default.
- W3170925672 hasConceptScore W3170925672C199539241 @default.
- W3170925672 hasConceptScore W3170925672C2779367526 @default.
- W3170925672 hasConceptScore W3170925672C2780620123 @default.
- W3170925672 hasConceptScore W3170925672C3020110884 @default.
- W3170925672 hasConceptScore W3170925672C531593650 @default.
- W3170925672 hasConceptScore W3170925672C55493867 @default.
- W3170925672 hasConceptScore W3170925672C56273599 @default.
- W3170925672 hasConceptScore W3170925672C71924100 @default.
- W3170925672 hasLocation W31709256721 @default.
- W3170925672 hasOpenAccess W3170925672 @default.
- W3170925672 hasPrimaryLocation W31709256721 @default.
- W3170925672 hasRelatedWork W1524799526 @default.
- W3170925672 hasRelatedWork W1540097783 @default.
- W3170925672 hasRelatedWork W1559047485 @default.
- W3170925672 hasRelatedWork W1567539229 @default.
- W3170925672 hasRelatedWork W1577638787 @default.
- W3170925672 hasRelatedWork W1922292601 @default.
- W3170925672 hasRelatedWork W194329978 @default.
- W3170925672 hasRelatedWork W24730469 @default.
- W3170925672 hasRelatedWork W2761977302 @default.
- W3170925672 hasRelatedWork W2766499787 @default.
- W3170925672 hasRelatedWork W2997989898 @default.
- W3170925672 hasRelatedWork W3127458235 @default.
- W3170925672 hasRelatedWork W3148498173 @default.
- W3170925672 hasRelatedWork W55184077 @default.
- W3170925672 hasRelatedWork W599925014 @default.
- W3170925672 hasRelatedWork W971250104 @default.
- W3170925672 hasRelatedWork W1593345128 @default.
- W3170925672 hasRelatedWork W2773290301 @default.
- W3170925672 hasRelatedWork W2793619841 @default.
- W3170925672 hasRelatedWork W3020856645 @default.
- W3170925672 isParatext "false" @default.
- W3170925672 isRetracted "false" @default.
- W3170925672 magId "3170925672" @default.
- W3170925672 workType "dissertation" @default.