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- W3171013837 abstract "This research investigates the motivations of counterfeit luxury consumption in the Gulf Cooperation Council (GCC) countries. Using a Means-End Chain approach, this research uncovers four dominant motivational patterns and complexities that drive affluent GCC consumers to purchase counterfeit luxury products: Value-Consciousness, Belonging, Hedonism and Self-esteem. Luxury brands and policy makers could use these main hidden final values to gain a holistic understanding of consumer motivations and develop stronger anti-counterfeiting strategies to discourage counterfeit consumption." @default.
- W3171013837 created "2021-06-22" @default.
- W3171013837 creator A5085728169 @default.
- W3171013837 date "2021-05-17" @default.
- W3171013837 modified "2023-09-23" @default.
- W3171013837 title "I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among Gcc Consumers" @default.
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- W3171013837 doi "https://doi.org/10.7202/1077432ar" @default.
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