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- W3171278484 abstract "This paper analyses the major ethical issues raised by direct-to-consumer communications (DTCC) of pharmaceutical drugs, with a view to proposing ethical standards of practice for the marketing profession. A case-based analysis of four types of marketing practices is used to highlight the main ethical dimensions of DTCC. The ethical implications are then unpacked using the specific lenses of prominent ethical theories, so that non-experts in ethics—i.e., marketing professionals—can understand the implications for their daily practice. To synthesize the essential ethical imperatives related to DTCC, an oath for marketing professionals is offered as a guide to ethical conduct." @default.
- W3171278484 created "2021-06-22" @default.
- W3171278484 creator A5082500576 @default.
- W3171278484 date "2021-06-16" @default.
- W3171278484 modified "2023-10-03" @default.
- W3171278484 title "Pharmaceutical Marketing Ethics: Ethical Standards for More Acceptable Practices" @default.
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- W3171278484 doi "https://doi.org/10.1080/08911762.2021.1939469" @default.
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