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- W3171395207 abstract "Digital marketing transformation. The role of marketing. From conventional marketing to digital marketing. Luxury market evolution and its communication. Digital marketing and its paradox. The impact of digital revolution on the watchmaking industry. Brief history recap of the watch industry (quartz crisis, the return of nechanical watchmaking in the 90s). How the watch market has reacted to some new aspects of the company life. Social network: Instagram influencers and customer preferences. How the industry has reacted to Covid-19. The evolution of customer needs through products: from quartz technology to today smartwatches. Case studies." @default.
- W3171395207 created "2021-06-22" @default.
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- W3171395207 date "2021-04-14" @default.
- W3171395207 modified "2023-09-23" @default.
- W3171395207 title "An overview over the watch industry: the impact of digital marketing transformation and the evolution of companies strategies" @default.
- W3171395207 hasPublicationYear "2021" @default.
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