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- W3171595100 abstract "Achieving persistence in household behavior modification has been a central but elusive goal of environmental conservation attempts that rely on behavioral interventions. We implemented a habit change intervention, designed to achieve persistent change in household water conservation behavior in an affluent residential community in urban India. We found a 15 to 25% reduction in household water consumption in the absence of any volumetric pricing. Most importantly, the effects of our 5-wk intervention persisted for more than a year, after which marginal pricing was introduced. The treatment gap was not bridged even after a year under the marginal price regime." @default.
- W3171595100 created "2021-06-22" @default.
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- W3171595100 date "2021-06-07" @default.
- W3171595100 modified "2023-10-18" @default.
- W3171595100 title "Toward achieving persistent behavior change in household water conservation" @default.
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- W3171595100 doi "https://doi.org/10.1073/pnas.2023014118" @default.
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