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- W3171721874 abstract "It is usually that some people who did not plan to buy anything walk into e-mart, but walk out with something in hands. Obviously, these people were stimulated and the result is purchasing something maybe are not really needed. As a consumer, sometimes we are interested in what somebody else is using, and sometimes we cannot help trying a kind of new drink when we found many of people around are drinking it. In this paper, conformity psychology’s effect in the advertisement will be checked in the hope of helping improve the advertisement effectiveness." @default.
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- W3171721874 date "2017-06-01" @default.
- W3171721874 modified "2023-09-23" @default.
- W3171721874 title "An Effect of Conformity Psychology on the Advertisement Effectiveness" @default.
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- W3171721874 doi "https://doi.org/10.17703/ijact.2017.5.2.1" @default.
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