Matches in SemOpenAlex for { <https://semopenalex.org/work/W3173121477> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W3173121477 endingPage "44" @default.
- W3173121477 startingPage "31" @default.
- W3173121477 abstract "The purpose of present study in terms of data collection is practical, and in terms of descriptive research is correlation. The statistical population of this study is all Pasargad insurance customers in 2019. For collecting data, 397 standard questionnaires were distributed and returned. The collected data were analyzed by SPSS 24 and SmartPLS3 software. The results show that brand reputation has a significant effect on brand trust and customer loyalty; alternative attractiveness has a positive and significant effect on brand trust, but its effect on customer loyalty was rejected. Also, the company's image has a positive and significant effect on customer loyalty and emotional satisfaction. Brand trust has a positive and significant effect on customer loyalty. Emotional satisfaction also has a positive and significant effect on customer loyalty. Also, the mediating role of emotional satisfaction in influencing the company's image on customer loyalty was confirmed, and finally, the mediating role of brand trust in the influencing of brand reputation on customer loyalty and alternative attractiveness on customer loyalty was confirmed." @default.
- W3173121477 created "2021-06-22" @default.
- W3173121477 creator A5045197113 @default.
- W3173121477 creator A5064819956 @default.
- W3173121477 creator A5071404010 @default.
- W3173121477 creator A5087332249 @default.
- W3173121477 date "2020-06-01" @default.
- W3173121477 modified "2023-09-27" @default.
- W3173121477 title "Factors affecting customer loyalty with the mediating role of emotional satisfaction and brand trust; Case study: Pasargad Insurance customers in Ilam Province" @default.
- W3173121477 doi "https://doi.org/10.22080/jimm.2020.19027.1004" @default.
- W3173121477 hasPublicationYear "2020" @default.
- W3173121477 type Work @default.
- W3173121477 sameAs 3173121477 @default.
- W3173121477 citedByCount "0" @default.
- W3173121477 crossrefType "journal-article" @default.
- W3173121477 hasAuthorship W3173121477A5045197113 @default.
- W3173121477 hasAuthorship W3173121477A5064819956 @default.
- W3173121477 hasAuthorship W3173121477A5071404010 @default.
- W3173121477 hasAuthorship W3173121477A5087332249 @default.
- W3173121477 hasConcept C101276457 @default.
- W3173121477 hasConcept C11171543 @default.
- W3173121477 hasConcept C112698675 @default.
- W3173121477 hasConcept C140781008 @default.
- W3173121477 hasConcept C144024400 @default.
- W3173121477 hasConcept C144133560 @default.
- W3173121477 hasConcept C146897074 @default.
- W3173121477 hasConcept C15744967 @default.
- W3173121477 hasConcept C162853370 @default.
- W3173121477 hasConcept C191511416 @default.
- W3173121477 hasConcept C2780378061 @default.
- W3173121477 hasConcept C31173074 @default.
- W3173121477 hasConcept C36289849 @default.
- W3173121477 hasConcept C48798503 @default.
- W3173121477 hasConcept C53100981 @default.
- W3173121477 hasConcept C77197577 @default.
- W3173121477 hasConceptScore W3173121477C101276457 @default.
- W3173121477 hasConceptScore W3173121477C11171543 @default.
- W3173121477 hasConceptScore W3173121477C112698675 @default.
- W3173121477 hasConceptScore W3173121477C140781008 @default.
- W3173121477 hasConceptScore W3173121477C144024400 @default.
- W3173121477 hasConceptScore W3173121477C144133560 @default.
- W3173121477 hasConceptScore W3173121477C146897074 @default.
- W3173121477 hasConceptScore W3173121477C15744967 @default.
- W3173121477 hasConceptScore W3173121477C162853370 @default.
- W3173121477 hasConceptScore W3173121477C191511416 @default.
- W3173121477 hasConceptScore W3173121477C2780378061 @default.
- W3173121477 hasConceptScore W3173121477C31173074 @default.
- W3173121477 hasConceptScore W3173121477C36289849 @default.
- W3173121477 hasConceptScore W3173121477C48798503 @default.
- W3173121477 hasConceptScore W3173121477C53100981 @default.
- W3173121477 hasConceptScore W3173121477C77197577 @default.
- W3173121477 hasIssue "1" @default.
- W3173121477 hasLocation W31731214771 @default.
- W3173121477 hasOpenAccess W3173121477 @default.
- W3173121477 hasPrimaryLocation W31731214771 @default.
- W3173121477 hasRelatedWork W129376971 @default.
- W3173121477 hasRelatedWork W2058574804 @default.
- W3173121477 hasRelatedWork W2110862590 @default.
- W3173121477 hasRelatedWork W2177650041 @default.
- W3173121477 hasRelatedWork W2184766358 @default.
- W3173121477 hasRelatedWork W2186876913 @default.
- W3173121477 hasRelatedWork W2187303483 @default.
- W3173121477 hasRelatedWork W2265068672 @default.
- W3173121477 hasRelatedWork W2319956308 @default.
- W3173121477 hasRelatedWork W2334987819 @default.
- W3173121477 hasRelatedWork W2785553086 @default.
- W3173121477 hasRelatedWork W2916098904 @default.
- W3173121477 hasRelatedWork W2921711884 @default.
- W3173121477 hasRelatedWork W2956942345 @default.
- W3173121477 hasRelatedWork W2963205638 @default.
- W3173121477 hasRelatedWork W2994930920 @default.
- W3173121477 hasRelatedWork W2994940894 @default.
- W3173121477 hasRelatedWork W3205768634 @default.
- W3173121477 hasRelatedWork W63551834 @default.
- W3173121477 hasRelatedWork W1846643302 @default.
- W3173121477 hasVolume "1" @default.
- W3173121477 isParatext "false" @default.
- W3173121477 isRetracted "false" @default.
- W3173121477 magId "3173121477" @default.
- W3173121477 workType "article" @default.