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- W3174432560 abstract "In this paper, we report on the motivations of African American women entrepreneurs concerning their lived experiences, as they consider and conduct aspects of their Apparel/Retail businesses. Data collection took place through in-depth interviews with thirteen African American women entrepreneurs. One major theme with two sub-themes was developed from the data. The theme revealed that African American women entrepreneurs viewed their Apparel/Retail businesses as a means of contributing to their communities. Our analysis suggested that gaining a better understanding of the entrepreneurial motivations of African American women entrepreneurs provides insight into creating more equitable and inclusive entrepreneurship initiatives. Essentially, their entrepreneurial motivations indicate how they can be further supported given their experiences in Apparel/Retail businesses." @default.
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- W3174432560 date "2021-05-20" @default.
- W3174432560 modified "2023-09-24" @default.
- W3174432560 title "Everything I Do is for Them: Motivations of African American Women Entrepreneurs in Apparel/Retail" @default.
- W3174432560 hasPublicationYear "2021" @default.
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