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- W3175153666 abstract "AbstractProducts can be assigned to a brand by their visual similarity. An important factor here is the shape of the products. Previous methods for determining similarity for brand affiliation can only be applied to products with the same layout. For products with different structures (e.g. power tools), no methods exist for the 3D shape. Here, there is a need for research in order to be able to specifically design products similarly (or dissimilarly) for brand affiliation. The shape parameters that are independent of layout and are highly relevant for this purpose are determined on the basis of the perception (evoked feelings) of shapes. The approach implies that the communication of the corporate identity also takes place via the product appearance. Similar perceptions of the products lead to a perceived similarity. The results are based on a literature review of research in the field of affective design, emotional design and kansei engineering. The following 3D shape parameters were determined as important in descending order: edge/corner type, line and surface type, element amount (number of lines/edges and surfaces). Furthermore, the shape parameters are specified in 3D space.KeywordsAffective designPerception3D shapeBrand affiliationIndustrial design" @default.
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- W3175153666 date "2021-06-13" @default.
- W3175153666 modified "2023-09-24" @default.
- W3175153666 title "Analysis of Geometric Features of 3D Shapes on Perception of Product Appearance for Visual Brand Affiliation" @default.
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- W3175153666 doi "https://doi.org/10.1007/978-3-030-74614-8_4" @default.
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