Matches in SemOpenAlex for { <https://semopenalex.org/work/W3175473443> ?p ?o ?g. }
- W3175473443 endingPage "284" @default.
- W3175473443 startingPage "266" @default.
- W3175473443 abstract "This article aims to examine the effect of brand anthropomorphism determinants on the chance of increasing customers’ loving behaviour for the hypermarket brand. For this purpose, the five determinants (brand design, product attributes, brand personification, brand self-congruity [BSC] and brand advertisements) of brand anthropomorphism are explored. Further, the proposed framework is validated with the help of confirmatory factor analysis- structural equation modelling on the sample size of 626 respondents. After that, a logit model is developed for examining the effect of brand anthropomorphism on the probability of customers’ loving/indifferent behaviour for the hypermarket brands using logistic regression analysis. This study is a reasonable effort for investigating the underlying factors of brand anthropomorphism and its influence on customers’ loving behaviour towards the hypermarket brands, which adds a significant contribution to the literature of brand anthropomorphism, customer–brand love and customer–brand relationship." @default.
- W3175473443 created "2021-07-05" @default.
- W3175473443 creator A5014121311 @default.
- W3175473443 creator A5041324061 @default.
- W3175473443 creator A5065343017 @default.
- W3175473443 date "2021-04-22" @default.
- W3175473443 modified "2023-10-16" @default.
- W3175473443 title "The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands" @default.
- W3175473443 cites W1533601395 @default.
- W3175473443 cites W1897740046 @default.
- W3175473443 cites W1909773790 @default.
- W3175473443 cites W1970380220 @default.
- W3175473443 cites W1988717221 @default.
- W3175473443 cites W2013849778 @default.
- W3175473443 cites W2025510728 @default.
- W3175473443 cites W2053538075 @default.
- W3175473443 cites W2064423833 @default.
- W3175473443 cites W2102311936 @default.
- W3175473443 cites W2115040353 @default.
- W3175473443 cites W2134652335 @default.
- W3175473443 cites W2135118398 @default.
- W3175473443 cites W2278877228 @default.
- W3175473443 cites W2403010129 @default.
- W3175473443 cites W2536477115 @default.
- W3175473443 cites W2549186466 @default.
- W3175473443 cites W2613616954 @default.
- W3175473443 cites W2620658897 @default.
- W3175473443 cites W2752021107 @default.
- W3175473443 cites W2761153726 @default.
- W3175473443 cites W2790020511 @default.
- W3175473443 cites W2793822909 @default.
- W3175473443 cites W2801040337 @default.
- W3175473443 cites W2804509088 @default.
- W3175473443 cites W2896251430 @default.
- W3175473443 cites W2921986312 @default.
- W3175473443 cites W2922550767 @default.
- W3175473443 cites W2945886660 @default.
- W3175473443 cites W2989739077 @default.
- W3175473443 cites W2990629058 @default.
- W3175473443 cites W3002652770 @default.
- W3175473443 cites W4255308860 @default.
- W3175473443 cites W4255798239 @default.
- W3175473443 doi "https://doi.org/10.1177/09732586211002104" @default.
- W3175473443 hasPublicationYear "2021" @default.
- W3175473443 type Work @default.
- W3175473443 sameAs 3175473443 @default.
- W3175473443 citedByCount "3" @default.
- W3175473443 countsByYear W31754734432022 @default.
- W3175473443 countsByYear W31754734432023 @default.
- W3175473443 crossrefType "journal-article" @default.
- W3175473443 hasAuthorship W3175473443A5014121311 @default.
- W3175473443 hasAuthorship W3175473443A5041324061 @default.
- W3175473443 hasAuthorship W3175473443A5065343017 @default.
- W3175473443 hasConcept C105795698 @default.
- W3175473443 hasConcept C112698675 @default.
- W3175473443 hasConcept C144133560 @default.
- W3175473443 hasConcept C151956035 @default.
- W3175473443 hasConcept C152455256 @default.
- W3175473443 hasConcept C15744967 @default.
- W3175473443 hasConcept C162853370 @default.
- W3175473443 hasConcept C19351080 @default.
- W3175473443 hasConcept C2524010 @default.
- W3175473443 hasConcept C2780378061 @default.
- W3175473443 hasConcept C2992420184 @default.
- W3175473443 hasConcept C33923547 @default.
- W3175473443 hasConcept C40722632 @default.
- W3175473443 hasConcept C545102676 @default.
- W3175473443 hasConcept C56084127 @default.
- W3175473443 hasConcept C57375061 @default.
- W3175473443 hasConcept C71104824 @default.
- W3175473443 hasConcept C90673727 @default.
- W3175473443 hasConceptScore W3175473443C105795698 @default.
- W3175473443 hasConceptScore W3175473443C112698675 @default.
- W3175473443 hasConceptScore W3175473443C144133560 @default.
- W3175473443 hasConceptScore W3175473443C151956035 @default.
- W3175473443 hasConceptScore W3175473443C152455256 @default.
- W3175473443 hasConceptScore W3175473443C15744967 @default.
- W3175473443 hasConceptScore W3175473443C162853370 @default.
- W3175473443 hasConceptScore W3175473443C19351080 @default.
- W3175473443 hasConceptScore W3175473443C2524010 @default.
- W3175473443 hasConceptScore W3175473443C2780378061 @default.
- W3175473443 hasConceptScore W3175473443C2992420184 @default.
- W3175473443 hasConceptScore W3175473443C33923547 @default.
- W3175473443 hasConceptScore W3175473443C40722632 @default.
- W3175473443 hasConceptScore W3175473443C545102676 @default.
- W3175473443 hasConceptScore W3175473443C56084127 @default.
- W3175473443 hasConceptScore W3175473443C57375061 @default.
- W3175473443 hasConceptScore W3175473443C71104824 @default.
- W3175473443 hasConceptScore W3175473443C90673727 @default.
- W3175473443 hasIssue "3" @default.
- W3175473443 hasLocation W31754734431 @default.
- W3175473443 hasOpenAccess W3175473443 @default.
- W3175473443 hasPrimaryLocation W31754734431 @default.
- W3175473443 hasRelatedWork W1995934770 @default.
- W3175473443 hasRelatedWork W2000122067 @default.
- W3175473443 hasRelatedWork W2024308130 @default.
- W3175473443 hasRelatedWork W2349475672 @default.
- W3175473443 hasRelatedWork W2364477479 @default.