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- W3175992007 abstract "Luxury brand architecture is a structure for organizing the luxury brand portfolio either as a branded house, a house of brands or intermediate brand leverage positions such as sub-brands and endorsed brands. This paper identifies the problem areas and research gaps in the complex luxury brand architecture settings like vertical luxury brands such as Marc by Marc Jacobs vs Marc Jacobs, luxury brand endorsement, luxury brand extensions and luxury co-branding strategies." @default.
- W3175992007 created "2021-07-05" @default.
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- W3175992007 date "2017-03-09" @default.
- W3175992007 modified "2023-10-02" @default.
- W3175992007 title "Luxury Brand Architecture Challenges" @default.
- W3175992007 hasPublicationYear "2017" @default.
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