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- W3176144414 abstract "In the globalised market, the priority of companies pursuing international achievements is how to identify segments that are favourable foreign products. Consumer cosmopolitanism represents a promising group for implementing successfully cross-cultural strategies. Scholars also agree that the formation process of consumer cosmopolitanism varies from country to country. This study provides a review and replication of the reliability and validity of available measurement scales for consumer cosmopolitanism in Vietnam. The findings highlight a necessity for a new measurement scale of consumer cosmopolitanism applying in the Vietnamese young market and provide a theoretical distinction among related constructs: cosmopolitanism, cosmopolitan, and consumer cosmopolitanism. Theoretical contributions and future recommendations have been suggested in this study." @default.
- W3176144414 created "2021-07-05" @default.
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- W3176144414 date "2021-01-01" @default.
- W3176144414 modified "2023-09-25" @default.
- W3176144414 title "Review and replication three existing measurement scales of consumer cosmopolitanism: an empirical study in Vietnamese young segment" @default.
- W3176144414 doi "https://doi.org/10.1504/jgba.2021.10038891" @default.
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