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• W3176266095 abstract "Today's competition requires each product to develop a co-branding strategy in reaching the market, especially in the digital era where social networking is a space to build brand identities. So this research was conducted to find out how to co-brand Compass Shoes on social networks. To find out how much influence the co-branding variable has on social networks, seen from the dimensions of social networks by measuring social networks—using a quantitative-explanatory methodology, a data collection using a random questionnaire with a total of 398 respondents who meet the characteristics of the sample. The results of this study have a hypothesis where the exogenous variable, namely co-branding, has a significant effect on the endogenous variable, namely social networking. Creating co-branding, of course, must have a strong strategy in innovation and be able to understand consumer desires by providing collaboration space to build a shared identity." @default.
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• W3176266095 date "2021-06-30" @default.
• W3176266095 modified "2023-10-16" @default.
• W3176266095 title "Co-branding of compass shoes on social networks" @default.
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• W3176266095 doi "https://doi.org/10.25139/jsk.v5i2.3759" @default.
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