Matches in SemOpenAlex for { <https://semopenalex.org/work/W3177245236> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W3177245236 endingPage "63" @default.
- W3177245236 startingPage "53" @default.
- W3177245236 abstract "This study aims at finding the types of word-formation processes in online advertisements and analyzing how those types are used. The data source was obtained from the official shampoo advertising websites and YouTube during 2020. It used a descriptive qualitative method by applying the theory of word ordering proposed by several linguistic experts namely O'Grady and Guzman (1996), and Hatch and Brown (1995). From the analysis conducted, the researcher found 9 out of 12 existing word ordering processes including compounding, borrowing, initialization, clipping, back-formation, inflection, derivation, and clitization. Among all, the words found within the scope are words formed through the process of compounding, derivation, and borrowing. However, the words formed through the process of coinage, acronyms, and onomatopoeia were not found. In addition, the results of the analysis also showed that the words used in the advertisements are catchy and serve to explain the description and the function of the products. 
 
 Keywords: Online Advertisement, Shampoo, Word Formation, Website" @default.
- W3177245236 created "2021-07-05" @default.
- W3177245236 creator A5091286288 @default.
- W3177245236 date "2023-05-05" @default.
- W3177245236 modified "2023-10-14" @default.
- W3177245236 title "Analysis of Word Formation Process in Online Advertisements" @default.
- W3177245236 doi "https://doi.org/10.52187/rdt.v4i1.136" @default.
- W3177245236 hasPublicationYear "2023" @default.
- W3177245236 type Work @default.
- W3177245236 sameAs 3177245236 @default.
- W3177245236 citedByCount "0" @default.
- W3177245236 crossrefType "journal-article" @default.
- W3177245236 hasAuthorship W3177245236A5091286288 @default.
- W3177245236 hasBestOaLocation W31772452361 @default.
- W3177245236 hasConcept C111919701 @default.
- W3177245236 hasConcept C112698675 @default.
- W3177245236 hasConcept C138885662 @default.
- W3177245236 hasConcept C144133560 @default.
- W3177245236 hasConcept C154945302 @default.
- W3177245236 hasConcept C199360897 @default.
- W3177245236 hasConcept C204321447 @default.
- W3177245236 hasConcept C22432085 @default.
- W3177245236 hasConcept C2776848632 @default.
- W3177245236 hasConcept C2777509023 @default.
- W3177245236 hasConcept C2778012447 @default.
- W3177245236 hasConcept C41008148 @default.
- W3177245236 hasConcept C41895202 @default.
- W3177245236 hasConcept C90805587 @default.
- W3177245236 hasConcept C98045186 @default.
- W3177245236 hasConceptScore W3177245236C111919701 @default.
- W3177245236 hasConceptScore W3177245236C112698675 @default.
- W3177245236 hasConceptScore W3177245236C138885662 @default.
- W3177245236 hasConceptScore W3177245236C144133560 @default.
- W3177245236 hasConceptScore W3177245236C154945302 @default.
- W3177245236 hasConceptScore W3177245236C199360897 @default.
- W3177245236 hasConceptScore W3177245236C204321447 @default.
- W3177245236 hasConceptScore W3177245236C22432085 @default.
- W3177245236 hasConceptScore W3177245236C2776848632 @default.
- W3177245236 hasConceptScore W3177245236C2777509023 @default.
- W3177245236 hasConceptScore W3177245236C2778012447 @default.
- W3177245236 hasConceptScore W3177245236C41008148 @default.
- W3177245236 hasConceptScore W3177245236C41895202 @default.
- W3177245236 hasConceptScore W3177245236C90805587 @default.
- W3177245236 hasConceptScore W3177245236C98045186 @default.
- W3177245236 hasIssue "1" @default.
- W3177245236 hasLocation W31772452361 @default.
- W3177245236 hasOpenAccess W3177245236 @default.
- W3177245236 hasPrimaryLocation W31772452361 @default.
- W3177245236 hasRelatedWork W123209911 @default.
- W3177245236 hasRelatedWork W2065883000 @default.
- W3177245236 hasRelatedWork W2144046641 @default.
- W3177245236 hasRelatedWork W3112967180 @default.
- W3177245236 hasRelatedWork W3208413022 @default.
- W3177245236 hasRelatedWork W4290628921 @default.
- W3177245236 hasRelatedWork W4378882122 @default.
- W3177245236 hasRelatedWork W1608496620 @default.
- W3177245236 hasRelatedWork W17235324 @default.
- W3177245236 hasRelatedWork W2614748392 @default.
- W3177245236 hasVolume "4" @default.
- W3177245236 isParatext "false" @default.
- W3177245236 isRetracted "false" @default.
- W3177245236 magId "3177245236" @default.
- W3177245236 workType "article" @default.