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- W3178144304 abstract "Ethics is considered both an inherent feature of symmetry and a stand-aloneprinciple of excellence. The ethics within the Excellence Theory was built uponby Bowen, who constructed Kantian ethical models supporting the ExcellenceTheory for both normative and positive use, examined the degree to which ethicsis an essential part of each principle of excellence, studied the contributions ofpublic relations ethics in the dominant coalition, and examined the moral natureof public relations in society. In this chapter, we discuss the role of trust andcorporate social responsibility (CSR) in creating excellence, introducing additionalconsequentialist paradigms (act utilitarianism and rule utilitarianism) of ethicscombined with deontology in a model we call reflective ethical symmetry. For thefuture implications of the theory, we examine the application of ethics amongMillennial-generation practitioners as studied by Curtin, Gallicano, and Matthews." @default.
- W3178144304 created "2021-07-19" @default.
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- W3178144304 date "2013-06-07" @default.
- W3178144304 modified "2023-09-24" @default.
- W3178144304 title "A Philosophy of Reflective Ethical Symmetry: Comprehensive Historical and Future Moral Approaches in the Excellence Theory" @default.
- W3178144304 cites W115365514 @default.
- W3178144304 doi "https://doi.org/10.4324/9780203079256-21" @default.
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