FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3178367802> ?p ?o ?g. }

• W3178367802 endingPage "1003" @default.
• W3178367802 startingPage "983" @default.
• W3178367802 abstract "Research question This research examines consumer perceptions about the official merchandise of World Wrestling Entertainment (WWE), a leader in global sports entertainment. The goals of the study were to extend the Meanings of Sport Licensed Products (MSLP) scale (Papadimitriou & Apostolopoulou, 2018 Papadimitriou, D., & Apostolopoulou, A. (2018). Capturing the meanings of sport licensed products. Journal of Marketing Communications, 24(5), 433–449. https://doi.org/10.1080/13527266.2015.1065900[Taylor & Francis Online] , [Google Scholar]) to the sport entertainment domain and test the reliability and validity of the adapted scale and to propose a segmentation scheme of WWE consumers based on the meanings they attribute to the WWE products they own.Research methods The sample included United States-based shoppers of the online WWE store. A total of 1211 surveys were collected through an online questionnaire that captured information about consumers’ demographic profile and WWE identification levels, the official WWE merchandise they owned and post-purchase satisfaction, product meanings attributed to WWE items, and behavioral intentions. Data analysis included Exploratory and Confirmatory Factor Analysis as well as regression analysis.Results and findings The result of this research is the Meanings of Sport Entertainment Licensed Products (MSeLP) scale, a 21-item reliable and valid instrument comprised of four dimensions of product meaning: identification and connectedness, experience, esthetics and personal history. This study further explores relationships between product meanings and four outcome variables (identification with WWE, number of items owned, word-of-mouth and future buying behavior) and proposes three distinct clusters of sport entertainment consumers based on the meanings they attribute to their possessions (‘rationals,’ ‘vested’ and ‘enthusiastic’).Implications Those involved in the development, positioning and sale of licensed products in the sport entertainment domain would benefit from an understanding of the meanings that consumers attach to their possessions, especially meanings related to identity construction." @default.
• W3178367802 created "2021-07-19" @default.
• W3178367802 creator A5005420378 @default.
• W3178367802 creator A5059726907 @default.
• W3178367802 creator A5079883838 @default.
• W3178367802 date "2021-07-10" @default.
• W3178367802 modified "2023-09-26" @default.
• W3178367802 title "Product meanings and consumer behavior in sport entertainment: the case of World Wrestling Entertainment (WWE)" @default.
• W3178367802 cites W1021497386 @default.
• W3178367802 cites W1495689860 @default.
• W3178367802 cites W1966026240 @default.
• W3178367802 cites W1981699781 @default.
• W3178367802 cites W1982318543 @default.
• W3178367802 cites W1983783948 @default.
• W3178367802 cites W2003955127 @default.
• W3178367802 cites W2005092827 @default.
• W3178367802 cites W2007394457 @default.
• W3178367802 cites W2015052032 @default.
• W3178367802 cites W2020003276 @default.
• W3178367802 cites W2026369876 @default.
• W3178367802 cites W2038302988 @default.
• W3178367802 cites W2039619242 @default.
• W3178367802 cites W2044464629 @default.
• W3178367802 cites W2052194544 @default.
• W3178367802 cites W2054347393 @default.
• W3178367802 cites W2057548736 @default.
• W3178367802 cites W2068220047 @default.
• W3178367802 cites W2096745905 @default.
• W3178367802 cites W2102323017 @default.
• W3178367802 cites W2112017619 @default.
• W3178367802 cites W2114368479 @default.
• W3178367802 cites W2116149094 @default.
• W3178367802 cites W2117152635 @default.
• W3178367802 cites W2123234536 @default.
• W3178367802 cites W2124999700 @default.
• W3178367802 cites W2138149845 @default.
• W3178367802 cites W2146956332 @default.
• W3178367802 cites W2154322457 @default.
• W3178367802 cites W2158600944 @default.
• W3178367802 cites W2161280172 @default.
• W3178367802 cites W2162437324 @default.
• W3178367802 cites W2165893707 @default.
• W3178367802 cites W2166179744 @default.
• W3178367802 cites W2168674393 @default.
• W3178367802 cites W2171030630 @default.
• W3178367802 cites W2175764802 @default.
• W3178367802 cites W2206190737 @default.
• W3178367802 cites W2319108267 @default.
• W3178367802 cites W2335736081 @default.
• W3178367802 cites W2588345911 @default.
• W3178367802 cites W2791374365 @default.
• W3178367802 cites W2944221793 @default.
• W3178367802 cites W2950926297 @default.
• W3178367802 cites W3111024827 @default.
• W3178367802 cites W4211068185 @default.
• W3178367802 cites W4235537238 @default.
• W3178367802 cites W4235678817 @default.
• W3178367802 cites W4238483310 @default.
• W3178367802 cites W4251859756 @default.
• W3178367802 doi "https://doi.org/10.1080/16184742.2021.1950795" @default.
• W3178367802 hasPublicationYear "2021" @default.
• W3178367802 type Work @default.
• W3178367802 sameAs 3178367802 @default.
• W3178367802 citedByCount "0" @default.
• W3178367802 crossrefType "journal-article" @default.
• W3178367802 hasAuthorship W3178367802A5005420378 @default.
• W3178367802 hasAuthorship W3178367802A5059726907 @default.
• W3178367802 hasAuthorship W3178367802A5079883838 @default.
• W3178367802 hasConcept C112698675 @default.
• W3178367802 hasConcept C116834253 @default.
• W3178367802 hasConcept C144024400 @default.
• W3178367802 hasConcept C144133560 @default.
• W3178367802 hasConcept C15744967 @default.
• W3178367802 hasConcept C162853370 @default.
• W3178367802 hasConcept C165957694 @default.
• W3178367802 hasConcept C17744445 @default.
• W3178367802 hasConcept C19165224 @default.
• W3178367802 hasConcept C199539241 @default.
• W3178367802 hasConcept C205649164 @default.
• W3178367802 hasConcept C23213687 @default.
• W3178367802 hasConcept C2524010 @default.
• W3178367802 hasConcept C2778755073 @default.
• W3178367802 hasConcept C2780378061 @default.
• W3178367802 hasConcept C33923547 @default.
• W3178367802 hasConcept C40722632 @default.
• W3178367802 hasConcept C512170562 @default.
• W3178367802 hasConcept C58640448 @default.
• W3178367802 hasConcept C59822182 @default.
• W3178367802 hasConcept C85973986 @default.
• W3178367802 hasConcept C86803240 @default.
• W3178367802 hasConcept C90673727 @default.
• W3178367802 hasConceptScore W3178367802C112698675 @default.
• W3178367802 hasConceptScore W3178367802C116834253 @default.
• W3178367802 hasConceptScore W3178367802C144024400 @default.
• W3178367802 hasConceptScore W3178367802C144133560 @default.
• W3178367802 hasConceptScore W3178367802C15744967 @default.
• W3178367802 hasConceptScore W3178367802C162853370 @default.
• W3178367802 hasConceptScore W3178367802C165957694 @default.

• next