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- W3178432904 abstract "This essay investigates the trend of music and small video APPs in the world in the post- COVID era and proposes a preliminary business plan for a brand-new APP i.e VEMU. The author gives a detailed analysis of how the internet entertainment industry has evolved and changed immensely due to the COVID-19 pandemic and explains why the ecommerce and online entertainment and communication industries are experiencing such rapid growth. Secondly, the author gives a thorough analysis of factors of Tiktok's success and makes a comparison among major music and video APPs, from which the author works out the marketing gap and functions of VEMU that differentiates it from its counterparts. The author argues that VEMU's functions sets it in a totally different playing field than other traditional music APPs. Unlike the traditional type of small video applications like Tiktok, VEMU is a video application that insists and focuses on music itself, extracting all of the other types of sound. The author then further lays out the business expansion plan of VEMU, with the first stage introducing signed artists and records companies to attract users, the middle stage stabilizing user growth and the last stage forming a mature music-commercial system and establishing cooperation with investors and records companies who have real potential." @default.
- W3178432904 created "2021-07-19" @default.
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- W3178432904 date "2021-02-01" @default.
- W3178432904 modified "2023-09-23" @default.
- W3178432904 title "An Introduction and Business Proposal of VEMU" @default.
- W3178432904 doi "https://doi.org/10.6981/fem.202102_2(2).0005" @default.
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