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- W3178939726 abstract "This presentation is devoted to commercial advertising of films, which has a strong influence on cinema activities of people. Commercial advertising directed on the attraction of attention to the social processes and problems. We made the investigation of commercial advertising on cinema activities of students in Russia. The sample included 230 respondents- students of different universities and colleges in Moscow (Russia). We considered the relation of students to the main aspects of the psychological effectiveness of commercial advertising. On the basis of result we revealed the main psychological functions of commercial advertising. Commercial advertising from the student’s point of view provoke more actively attain cinemas, watch films in the company of friends or colleagues, watch films at home with family etc. Advertising can be considered as the method of development of new cultural patterns of cinema behavior. We made the conclusion that commercial advertising positively impact on the cinema activities of students in Russia through imposing of cinema behavioral standards." @default.
- W3178939726 created "2021-07-19" @default.
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- W3178939726 date "2017-11-17" @default.
- W3178939726 modified "2023-09-26" @default.
- W3178939726 title "Influence of Commercial Advertising on Cinema Activities of Students in Russia" @default.
- W3178939726 hasPublicationYear "2017" @default.
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