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- W3179592154 abstract "The aim of this study was to examine the component of internet marketing that influence brandattitude and buying intention for SUKIMI LUBE SDN BHD. In this study, researcher has chosenadvertising, communication, and promotion as independent variable, for the dependent variableresearcher has chose brand attitude and buying intention. This study also was conducted whatare the most preferred factor that influence brand attitude and buying intention for SUKIMILUBE SDN BHD. Moreover questionnaire had been use in order to get feedback from customer.Researcher had distribute 50 questionnaire to SUKIMI LUBE customer at area Kelantan,Selangor and Kuala Lumpur. The data collected was then tested on its Frequency andPearson’s r’ test of correlation and then further analyzed using Reliability analysis andregression analysis was used to test hypothesis of the study. The finding of this paper suggestthat not all the factor are significant factor for explaining brand attitude and buying intention inSUKIMI LUBE. Only communication and advertising has been selected as the significant factorfor explaining brand attitude and buying intention in SUKIMI LUBE. Base on the results obtainin this study, researcher suggest some recommendation that can help SUKIMI LUBE in thefuture." @default.
- W3179592154 created "2021-07-19" @default.
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- W3179592154 date "2011-01-01" @default.
- W3179592154 modified "2023-09-27" @default.
- W3179592154 title "A study on the effect of internet marketing toward brand attitude and buying intention for Sukimi Lube / Mohd Syukri Mat Daud" @default.
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