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- W3180227777 abstract "Purpose Salespeople are at the forefront of the external environment where they act as the first responders to critical events and their resulting business turbulence. How the salesforce responds to turbulence is, therefore, of great interest both theoretically and in practice. The paper aims to rekindle interest in agility selling, which is the most adequate behavioral sales model to exploit environmental uncertainty. Design/methodology/approach An organizational autoethnography complemented with data from in-depth interviews with key salespeople involved in turbulence resulted in the development of eight case studies. Findings Salespeople use agility selling through four possible responsive roles. They amplify, innovate, cooperate or mitigate turbulence to exploit its ensuing opportunity or minimize its negative effect for both the supplier and the customer. The article enhances the agility selling model by putting three core abilities in the forefront: (1) forecasting turbulence from critical events, (2) responding to changes quickly and adequately and (3) exploiting changes as opportunities. Research limitations/implications The article argues that critical events are the cause of the turbulence that the salesforce must deal with before it hits the dyad. Agility selling represents an untapped research opportunity in business-to-business sales, and sales management, as well as within the overall agile organization. Practical implications Sales organizations would greatly benefit in implementing training of agility selling’s core abilities because responsiveness is a valuable tool for salespeople in times of turbulence. Originality/value The study is the first to empirically demonstrate the existence of agility selling." @default.
- W3180227777 created "2021-07-19" @default.
- W3180227777 creator A5003179882 @default.
- W3180227777 creator A5024332853 @default.
- W3180227777 creator A5080226382 @default.
- W3180227777 date "2021-07-05" @default.
- W3180227777 modified "2023-10-01" @default.
- W3180227777 title "Salesforce responsive roles in turbulent times: case studies in agility selling" @default.
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- W3180227777 doi "https://doi.org/10.1108/jbim-01-2020-0010" @default.
- W3180227777 hasPublicationYear "2021" @default.
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