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- W3180271383 abstract "The aim of this study is to look into (1) the impact of innovation on SMEs' performance; (2) the consequence of risk-taking on SMEs' performance; (3) the effect of proactiveness on SMEs' performance; (4) the influence of competitive aggressiveness on SMEs' performance; (5) the effect of autonomy on SMEs' performance; and (6) the impact of marketing capabilities on SMEs' performance. This is a survey-based quantitative study. The managers or owners of SMEs in Padang City as a population of this study. The research sample employs a non-probability sampling method, in which the sample is chosen based on a set of criteria. Sample size up to 150 samples were taken. PLS-SEM analysis was used to analyze the empirical data in the study. According to findings, risk-taking, autonomy, and marketing capabilities all had a positive and significant impact on the performance of SMEs. However, innovativeness, proactiveness, and competitive aggressiveness have no influence on performance of SMEs. The implication will be discussed later.Keywords: Innovativeness, proactiveness, risk-taking, marketing capabilities, performanceKeywords: Dimensions of entrepreneurship orientation; marketing capability; SME performance" @default.
- W3180271383 created "2021-07-19" @default.
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- W3180271383 date "2021-06-26" @default.
- W3180271383 modified "2023-09-25" @default.
- W3180271383 title "Peran dimensi orientasi kewirausahaan dan kapabilitas pemasaran pada kinerja usaha skala kecil dan menengah" @default.
- W3180271383 doi "https://doi.org/10.24036/jkmw0299020" @default.
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