Matches in SemOpenAlex for { <https://semopenalex.org/work/W3180535962> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W3180535962 abstract "This study investigates the factors affecting buying intention of local skin careproducts among customers in Kota Kinabalu, Sabah. Four factors were identifiedbased on the TRA and TPB models of consumer buying behavior which are: attitude,advertisement appeals, product attributes and perceived social status. The consumerbuying behavior and buying intention were determined and the relationships betweenthese factors with buying intentions were evaluated with Pearson correlation test. Thestudy involved 150 respondents selected using convenience sampling. Thisquantitative and descriptive research used an adapted questionnaire from pastresearches (Akir & Othman, 2010; Chan et al., 2011; Nikdavoodi, 2012). Data wasanalyzed using SPSS Version 21.0 with descriptive and inferential statistical analyses.Findings showed positive buying behavior and buying intention. Attitude,advertisement appeals and product attributes are perceived high but moderately forperceived social status. Pearson correlation test showed positive, significant andmoderate relationships between attitude, advertisement appeals and product attributeswith buying intention but no significant relationship between perceived social statusand buying intention. It is recommended that other types of products in the cosmeticindustry should also be studied in relation to consumer behavior so that a better andclearer understanding of the local cosmetic industry is attained. This would contributeto effective marketing intervention to ensure competitive advantage of local cosmeticproducts." @default.
- W3180535962 created "2021-07-19" @default.
- W3180535962 creator A5058133642 @default.
- W3180535962 date "2015-01-01" @default.
- W3180535962 modified "2023-09-23" @default.
- W3180535962 title "Factors affecting buying intention of local skin care products among customers in Kota Kinabalu, Sabah / Nur Asyiyah Sapari" @default.
- W3180535962 hasPublicationYear "2015" @default.
- W3180535962 type Work @default.
- W3180535962 sameAs 3180535962 @default.
- W3180535962 citedByCount "0" @default.
- W3180535962 crossrefType "journal-article" @default.
- W3180535962 hasAuthorship W3180535962A5058133642 @default.
- W3180535962 hasConcept C105795698 @default.
- W3180535962 hasConcept C112698675 @default.
- W3180535962 hasConcept C144133560 @default.
- W3180535962 hasConcept C151730666 @default.
- W3180535962 hasConcept C15744967 @default.
- W3180535962 hasConcept C162853370 @default.
- W3180535962 hasConcept C2524010 @default.
- W3180535962 hasConcept C2777267654 @default.
- W3180535962 hasConcept C33923547 @default.
- W3180535962 hasConcept C39896193 @default.
- W3180535962 hasConcept C86803240 @default.
- W3180535962 hasConcept C90673727 @default.
- W3180535962 hasConceptScore W3180535962C105795698 @default.
- W3180535962 hasConceptScore W3180535962C112698675 @default.
- W3180535962 hasConceptScore W3180535962C144133560 @default.
- W3180535962 hasConceptScore W3180535962C151730666 @default.
- W3180535962 hasConceptScore W3180535962C15744967 @default.
- W3180535962 hasConceptScore W3180535962C162853370 @default.
- W3180535962 hasConceptScore W3180535962C2524010 @default.
- W3180535962 hasConceptScore W3180535962C2777267654 @default.
- W3180535962 hasConceptScore W3180535962C33923547 @default.
- W3180535962 hasConceptScore W3180535962C39896193 @default.
- W3180535962 hasConceptScore W3180535962C86803240 @default.
- W3180535962 hasConceptScore W3180535962C90673727 @default.
- W3180535962 hasLocation W31805359621 @default.
- W3180535962 hasOpenAccess W3180535962 @default.
- W3180535962 hasPrimaryLocation W31805359621 @default.
- W3180535962 hasRelatedWork W168133792 @default.
- W3180535962 hasRelatedWork W2186171909 @default.
- W3180535962 hasRelatedWork W2751709434 @default.
- W3180535962 hasRelatedWork W2810276184 @default.
- W3180535962 hasRelatedWork W2905892450 @default.
- W3180535962 hasRelatedWork W2947919547 @default.
- W3180535962 hasRelatedWork W2973716150 @default.
- W3180535962 hasRelatedWork W3027436534 @default.
- W3180535962 hasRelatedWork W3030071103 @default.
- W3180535962 hasRelatedWork W3080200375 @default.
- W3180535962 hasRelatedWork W3082625453 @default.
- W3180535962 hasRelatedWork W3178837490 @default.
- W3180535962 hasRelatedWork W3179592154 @default.
- W3180535962 hasRelatedWork W3191662346 @default.
- W3180535962 hasRelatedWork W3200307590 @default.
- W3180535962 hasRelatedWork W3202522039 @default.
- W3180535962 hasRelatedWork W3204010663 @default.
- W3180535962 hasRelatedWork W3204547479 @default.
- W3180535962 hasRelatedWork W171197470 @default.
- W3180535962 hasRelatedWork W2914305662 @default.
- W3180535962 isParatext "false" @default.
- W3180535962 isRetracted "false" @default.
- W3180535962 magId "3180535962" @default.
- W3180535962 workType "article" @default.