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- W3180682946 abstract "The growth of academic debates on issues of small towns in South Africa has been remarkable over the past decade. With some exceptions, the bulk of this scholarly tourism research was done by geographers, and much of this within the context of tourism. This chapter revisits the growing body of literature on small town tourism in South Africa with a specific focus on second homes, festivals and events, and, local economic development and tourism development. The chapter discusses three case studies (Sedgefield, Oudsthoorn and Swellendam) to augment our understanding of the impact of the power elite, the issue of branding and the need for proper marketing in small town tourism. The three case studies examine relatively underexplored themes of small town research in South Africa. In the case of Sedgefield the role of the power elite in promoting small town tourism development through the international movement Cittaslow is discussed. In the second case the focus is on the branding of a town as a tourism festival town, namely Oudsthoorn. Lastly the issue of tourism marketing is discussed within the context of Swellendam municipal area. The chapter concludes with key lessons learned from the three case studies." @default.
- W3180682946 created "2021-07-19" @default.
- W3180682946 creator A5037859340 @default.
- W3180682946 date "2021-01-01" @default.
- W3180682946 modified "2023-10-16" @default.
- W3180682946 title "Small Town Tourism in South Africa Revisited" @default.
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- W3180682946 doi "https://doi.org/10.1007/978-3-030-71547-2_9" @default.
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