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- W3180811775 abstract "The process of delivering goods and services better, faster and cheaper sounds simple but can sometimes be unpredictable and lead to shortages or surpluses. Over the past two decades, the supply chain journey has evolved through a number of distinct phases along with a shift in power from suppliers to customers. Over the course of this evolution, supply chain professionals have expanded their perspective and philosophy from an inventory-centric view in the 1980s to an order-centric view in the ’90s to a product-centric view today. As product lifecycles shrink, innovation has risen to the top of the CEO agenda. But product innovation cannot meet the business objectives of lifecycle profitability without supply chain process considerations." @default.
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- W3180811775 date "2012-01-01" @default.
- W3180811775 modified "2023-09-28" @default.
- W3180811775 title "The Product View and its Impact on Supply Chain Excellence" @default.
- W3180811775 hasPublicationYear "2012" @default.
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