Matches in SemOpenAlex for { <https://semopenalex.org/work/W3181248699> ?p ?o ?g. }
Showing items 1 to 57 of
57
with 100 items per page.
- W3181248699 abstract "Kumalasari's personal branding efforts through instagram @barbiekumalasari often get harsh comment, bullying, and negative stigma from followers. In fact, it made her known and gained popularity. The purpose of this study was to analyze the Kumalasari personal brand through content on Instagram account @barbiekumalasari, as a form of personal branding to gain popularity. The author uses qualitative methods with an interpretive paradigm, and an intrinsic case study approach. The results showed that the uploaded content has met the ten guidelines for forming a personal brand, as a form of personal branding put forward by Keller, Parameswaran, and Jacob. Even though the content received positive and negative comments from followers, Kumalasari was able to gain popularity. In fact, she was given the title “Ratu Halu” because she identified herself with a Barbie doll as a form of strong personal brand. The personal brand that is attached to Kumalasari is a unique and different identity in the minds of followers, society, and media, which leads to the creation of popularity. In this study, the authors interpreted the new concept of Kumalasari as a 'Halu Barbie'" @default.
- W3181248699 created "2021-07-19" @default.
- W3181248699 creator A5025386280 @default.
- W3181248699 creator A5077196315 @default.
- W3181248699 date "2021-06-30" @default.
- W3181248699 modified "2023-09-25" @default.
- W3181248699 title "PERSONAL BRANDING BARBIE KUMALASARI UNTUK MERAIH POPULARITAS MELALUI INSTAGRAM" @default.
- W3181248699 doi "https://doi.org/10.32509/wacana.v20i1.1253" @default.
- W3181248699 hasPublicationYear "2021" @default.
- W3181248699 type Work @default.
- W3181248699 sameAs 3181248699 @default.
- W3181248699 citedByCount "0" @default.
- W3181248699 crossrefType "journal-article" @default.
- W3181248699 hasAuthorship W3181248699A5025386280 @default.
- W3181248699 hasAuthorship W3181248699A5077196315 @default.
- W3181248699 hasBestOaLocation W31812486991 @default.
- W3181248699 hasConcept C107038049 @default.
- W3181248699 hasConcept C112698675 @default.
- W3181248699 hasConcept C142362112 @default.
- W3181248699 hasConcept C144024400 @default.
- W3181248699 hasConcept C144133560 @default.
- W3181248699 hasConcept C15744967 @default.
- W3181248699 hasConcept C2777410049 @default.
- W3181248699 hasConcept C2778355321 @default.
- W3181248699 hasConcept C2780586970 @default.
- W3181248699 hasConcept C47188148 @default.
- W3181248699 hasConcept C77805123 @default.
- W3181248699 hasConceptScore W3181248699C107038049 @default.
- W3181248699 hasConceptScore W3181248699C112698675 @default.
- W3181248699 hasConceptScore W3181248699C142362112 @default.
- W3181248699 hasConceptScore W3181248699C144024400 @default.
- W3181248699 hasConceptScore W3181248699C144133560 @default.
- W3181248699 hasConceptScore W3181248699C15744967 @default.
- W3181248699 hasConceptScore W3181248699C2777410049 @default.
- W3181248699 hasConceptScore W3181248699C2778355321 @default.
- W3181248699 hasConceptScore W3181248699C2780586970 @default.
- W3181248699 hasConceptScore W3181248699C47188148 @default.
- W3181248699 hasConceptScore W3181248699C77805123 @default.
- W3181248699 hasIssue "1" @default.
- W3181248699 hasLocation W31812486991 @default.
- W3181248699 hasOpenAccess W3181248699 @default.
- W3181248699 hasPrimaryLocation W31812486991 @default.
- W3181248699 hasRelatedWork W10477664 @default.
- W3181248699 hasRelatedWork W14011536 @default.
- W3181248699 hasRelatedWork W16442152 @default.
- W3181248699 hasRelatedWork W18051083 @default.
- W3181248699 hasRelatedWork W23482778 @default.
- W3181248699 hasRelatedWork W24645513 @default.
- W3181248699 hasRelatedWork W4918134 @default.
- W3181248699 hasRelatedWork W8731220 @default.
- W3181248699 hasRelatedWork W8869327 @default.
- W3181248699 hasRelatedWork W24035378 @default.
- W3181248699 hasVolume "20" @default.
- W3181248699 isParatext "false" @default.
- W3181248699 isRetracted "false" @default.
- W3181248699 magId "3181248699" @default.
- W3181248699 workType "article" @default.