FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3182045893> ?p ?o ?g. }

• W3182045893 abstract "Social media has vastly proliferated and become a vital platform for political parties, businesses and consumers to disseminate their organisation’s interests and agenda. The public service of Malaysia too has benefited from social media as a strategic communication medium in disseminating government policies and building a relationship with main stakeholders namely the public it represents. Youths as dynamic assets to communities, leverage on social media as a powerful communication tool to transmit their ideas and opinions to a large audience. However, despite the engagement and communication between the government and youth in social media, the government failed to garner the trust of youths due to the difference of communication wavelengths and understanding which results in disinterest and disinvolvement of youths towards government’s communication content. Youths are forced to look for new ways to obtain information and shy away from engaging in government social media. Therefore, this study aims to justify that the adoption of social media priming helps the public service of Malaysia to improve its social media communication towards gaining the trust of youths. The study analyses and identifies the use of keywords, symbolic representations and the types of content being communicated by the public service that indicates the approach used in gaining youths’ trust. This study applies a thematic qualitative textual analysis that can be best used to interpret and analyse the unique and latent meaning embedded within the texts posted by KBSMalaysia Facebook page, a public service representative sample. The finding shows that words that are the most direct, simple and attractive can have the most profound impact. The study also points out that the public service is seen as lagging in their usage of input seeking, where it does not focus greatly on two-way communication engagement. Therefore, this study provides a better understanding of conducting the right social media priming approach through the use of meaningful words. With genuine content and connections in social media, the public service can achieve its desired policy objectives to be better communicated with the public in a valuable way and have a long-term approach and relationship which will increase the public’s trust not only in the aspect of accountability and credibility of the public service but also to the service delivery rendered by them." @default.
• W3182045893 created "2021-07-19" @default.
• W3182045893 creator A5072382008 @default.
• W3182045893 creator A5079737305 @default.
• W3182045893 date "2019-01-01" @default.
• W3182045893 modified "2023-09-23" @default.
• W3182045893 title "Public service social media priming towards gaining the trust of youths / Nur Risyah Musa and Mokhtar Muhammad" @default.
• W3182045893 hasPublicationYear "2019" @default.
• W3182045893 type Work @default.
• W3182045893 sameAs 3182045893 @default.
• W3182045893 citedByCount "0" @default.
• W3182045893 crossrefType "journal-article" @default.
• W3182045893 hasAuthorship W3182045893A5072382008 @default.
• W3182045893 hasAuthorship W3182045893A5079737305 @default.
• W3182045893 hasConcept C100701293 @default.
• W3182045893 hasConcept C101780184 @default.
• W3182045893 hasConcept C119857082 @default.
• W3182045893 hasConcept C138885662 @default.
• W3182045893 hasConcept C144024400 @default.
• W3182045893 hasConcept C153083717 @default.
• W3182045893 hasConcept C17744445 @default.
• W3182045893 hasConcept C190248442 @default.
• W3182045893 hasConcept C199539241 @default.
• W3182045893 hasConcept C2778137410 @default.
• W3182045893 hasConcept C2780110086 @default.
• W3182045893 hasConcept C36289849 @default.
• W3182045893 hasConcept C39549134 @default.
• W3182045893 hasConcept C41008148 @default.
• W3182045893 hasConcept C41895202 @default.
• W3182045893 hasConcept C518677369 @default.
• W3182045893 hasConcept C59822182 @default.
• W3182045893 hasConcept C74196892 @default.
• W3182045893 hasConcept C81444415 @default.
• W3182045893 hasConcept C86803240 @default.
• W3182045893 hasConceptScore W3182045893C100701293 @default.
• W3182045893 hasConceptScore W3182045893C101780184 @default.
• W3182045893 hasConceptScore W3182045893C119857082 @default.
• W3182045893 hasConceptScore W3182045893C138885662 @default.
• W3182045893 hasConceptScore W3182045893C144024400 @default.
• W3182045893 hasConceptScore W3182045893C153083717 @default.
• W3182045893 hasConceptScore W3182045893C17744445 @default.
• W3182045893 hasConceptScore W3182045893C190248442 @default.
• W3182045893 hasConceptScore W3182045893C199539241 @default.
• W3182045893 hasConceptScore W3182045893C2778137410 @default.
• W3182045893 hasConceptScore W3182045893C2780110086 @default.
• W3182045893 hasConceptScore W3182045893C36289849 @default.
• W3182045893 hasConceptScore W3182045893C39549134 @default.
• W3182045893 hasConceptScore W3182045893C41008148 @default.
• W3182045893 hasConceptScore W3182045893C41895202 @default.
• W3182045893 hasConceptScore W3182045893C518677369 @default.
• W3182045893 hasConceptScore W3182045893C59822182 @default.
• W3182045893 hasConceptScore W3182045893C74196892 @default.
• W3182045893 hasConceptScore W3182045893C81444415 @default.
• W3182045893 hasConceptScore W3182045893C86803240 @default.
• W3182045893 hasLocation W31820458931 @default.
• W3182045893 hasOpenAccess W3182045893 @default.
• W3182045893 hasPrimaryLocation W31820458931 @default.
• W3182045893 hasRelatedWork W1965590320 @default.
• W3182045893 hasRelatedWork W2056095447 @default.
• W3182045893 hasRelatedWork W2090993846 @default.
• W3182045893 hasRelatedWork W2097520172 @default.
• W3182045893 hasRelatedWork W2120487906 @default.
• W3182045893 hasRelatedWork W2142665980 @default.
• W3182045893 hasRelatedWork W2154942521 @default.
• W3182045893 hasRelatedWork W2234782448 @default.
• W3182045893 hasRelatedWork W2277867714 @default.
• W3182045893 hasRelatedWork W2345404004 @default.
• W3182045893 hasRelatedWork W2567451364 @default.
• W3182045893 hasRelatedWork W2616625730 @default.
• W3182045893 hasRelatedWork W2742171052 @default.
• W3182045893 hasRelatedWork W2772184383 @default.
• W3182045893 hasRelatedWork W2794621317 @default.
• W3182045893 hasRelatedWork W3012963331 @default.
• W3182045893 hasRelatedWork W3035550502 @default.
• W3182045893 hasRelatedWork W3082641471 @default.
• W3182045893 hasRelatedWork W3187980590 @default.
• W3182045893 hasRelatedWork W980407821 @default.
• W3182045893 isParatext "false" @default.
• W3182045893 isRetracted "false" @default.
• W3182045893 magId "3182045893" @default.
• W3182045893 workType "article" @default.