Matches in SemOpenAlex for { <https://semopenalex.org/work/W3183213698> ?p ?o ?g. }
Showing items 1 to 84 of
84
with 100 items per page.
- W3183213698 endingPage "10" @default.
- W3183213698 startingPage "1" @default.
- W3183213698 abstract "In this paper, we look into the optimal sales strategy of e-commerce platform which sells fresh-product advertising in advance-selling period and spot-selling period, respectively, when advance-selling and spot-selling integration mode is applied. The study found that, with the increase of advertising investment, the marginal benefit of e-commerce platform is declining; whether advertising during the advance-selling period or the advertising during the spot-selling period, the e-commerce platform can improve its profit, but under the same advertising effect factor, the optimal advertising investment for the sale period is smaller, and the profit when advertising in the advance-selling period is greater. When advertising in different periods, the optimal advertising and price strategy depends on the maximum valuation of consumers about the product and the advertising effect factor." @default.
- W3183213698 created "2021-08-02" @default.
- W3183213698 creator A5020475517 @default.
- W3183213698 creator A5074140059 @default.
- W3183213698 creator A5080221504 @default.
- W3183213698 creator A5083785775 @default.
- W3183213698 date "2021-07-20" @default.
- W3183213698 modified "2023-10-18" @default.
- W3183213698 title "Sales Strategy considering Advertising in Advance-Selling and Spot-Selling Integration Mode for Fresh Product" @default.
- W3183213698 cites W1008126181 @default.
- W3183213698 cites W1981291404 @default.
- W3183213698 cites W1994506654 @default.
- W3183213698 cites W2007871027 @default.
- W3183213698 cites W2041186904 @default.
- W3183213698 cites W2048825042 @default.
- W3183213698 cites W2126063005 @default.
- W3183213698 cites W2160883844 @default.
- W3183213698 cites W2472526179 @default.
- W3183213698 cites W2548300331 @default.
- W3183213698 cites W2792798219 @default.
- W3183213698 cites W2809172431 @default.
- W3183213698 cites W2909218991 @default.
- W3183213698 cites W2981695380 @default.
- W3183213698 cites W2989662765 @default.
- W3183213698 cites W3046525370 @default.
- W3183213698 cites W3124018323 @default.
- W3183213698 cites W3125388490 @default.
- W3183213698 cites W4254267043 @default.
- W3183213698 doi "https://doi.org/10.1155/2021/9181912" @default.
- W3183213698 hasPublicationYear "2021" @default.
- W3183213698 type Work @default.
- W3183213698 sameAs 3183213698 @default.
- W3183213698 citedByCount "0" @default.
- W3183213698 crossrefType "journal-article" @default.
- W3183213698 hasAuthorship W3183213698A5020475517 @default.
- W3183213698 hasAuthorship W3183213698A5074140059 @default.
- W3183213698 hasAuthorship W3183213698A5080221504 @default.
- W3183213698 hasAuthorship W3183213698A5083785775 @default.
- W3183213698 hasBestOaLocation W31832136981 @default.
- W3183213698 hasConcept C10138342 @default.
- W3183213698 hasConcept C112698675 @default.
- W3183213698 hasConcept C144133560 @default.
- W3183213698 hasConcept C162324750 @default.
- W3183213698 hasConcept C162853370 @default.
- W3183213698 hasConcept C175444787 @default.
- W3183213698 hasConcept C181622380 @default.
- W3183213698 hasConcept C186027771 @default.
- W3183213698 hasConcept C2524010 @default.
- W3183213698 hasConcept C33923547 @default.
- W3183213698 hasConcept C54750564 @default.
- W3183213698 hasConcept C90673727 @default.
- W3183213698 hasConceptScore W3183213698C10138342 @default.
- W3183213698 hasConceptScore W3183213698C112698675 @default.
- W3183213698 hasConceptScore W3183213698C144133560 @default.
- W3183213698 hasConceptScore W3183213698C162324750 @default.
- W3183213698 hasConceptScore W3183213698C162853370 @default.
- W3183213698 hasConceptScore W3183213698C175444787 @default.
- W3183213698 hasConceptScore W3183213698C181622380 @default.
- W3183213698 hasConceptScore W3183213698C186027771 @default.
- W3183213698 hasConceptScore W3183213698C2524010 @default.
- W3183213698 hasConceptScore W3183213698C33923547 @default.
- W3183213698 hasConceptScore W3183213698C54750564 @default.
- W3183213698 hasConceptScore W3183213698C90673727 @default.
- W3183213698 hasFunder F4320321001 @default.
- W3183213698 hasLocation W31832136981 @default.
- W3183213698 hasOpenAccess W3183213698 @default.
- W3183213698 hasPrimaryLocation W31832136981 @default.
- W3183213698 hasRelatedWork W2016288967 @default.
- W3183213698 hasRelatedWork W2019424867 @default.
- W3183213698 hasRelatedWork W2024203263 @default.
- W3183213698 hasRelatedWork W2174438959 @default.
- W3183213698 hasRelatedWork W2265503299 @default.
- W3183213698 hasRelatedWork W2325286992 @default.
- W3183213698 hasRelatedWork W2350086902 @default.
- W3183213698 hasRelatedWork W2543545203 @default.
- W3183213698 hasRelatedWork W281246900 @default.
- W3183213698 hasRelatedWork W4206062546 @default.
- W3183213698 hasVolume "2021" @default.
- W3183213698 isParatext "false" @default.
- W3183213698 isRetracted "false" @default.
- W3183213698 magId "3183213698" @default.
- W3183213698 workType "article" @default.