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- W3183459311 abstract "To better guide app developers to effectively innovate and compete in hypercompetitive app markets, we (i) draw on the digital innovation literature to advance a novel conceptualization of boundary-shifting moves (BSMs) and (ii) integrate it with the lens of competitive dynamics to theorize the relationships between BSMs and rival response speed, as well as the distinction between existing rivals vs. new rivals in responding to different types of BSMs. We choose 260 iOS apps from Apple’s App Store in China from January 2011 to December 2019 as our empirical context. We operationalize our variables by combining data from multiple data sources and applying text mining methods. We use Cox proportional hazard models to evaluate our theoretical model. Our findings reveal that BSMs consist of (i) functionality addition moves that add new functionalities to expand the scope and personalize the interactions of an app and (ii) stack modularization moves that encapsulate functionalities through standardized interfaces at high- vs. low-level of an app’s technology stack. Furthermore, we substantiate that new rivals respond expediently to functionality addition moves while existing rivals do so to moves related to technical functionality modularization. The research findings on asymmetric competitive response patterns in digital innovation have significant implications for theory and practice related to digital innovation and competitive dynamics." @default.
- W3183459311 created "2021-08-02" @default.
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- W3183459311 date "2021-08-01" @default.
- W3183459311 modified "2023-10-16" @default.
- W3183459311 title "How Do Boundary-Shifting Moves in Digital Innovation Shape Competitive Responses" @default.
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- W3183459311 doi "https://doi.org/10.5465/ambpp.2021.117" @default.
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