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- W3184051499 abstract "The relationship between corporate social responsibility (CSR) and firm performance has received much research attention, yet hasn’t achieved a consensus. By introducing optimal distinctiveness theory to CSR literature, we argue that CSR deviation, the extent to which a firm differs from its peers in the same category in terms of CSR activities, may have a significant effect on firm performance. Specifically, we examine the effect of CSR deviation on firms’ post-disaster recovery in the context of COVID-19, where both the institutional and competitive pressures are exacerbated. Drawing on the survey data of 939 firms in China, we find supports for an inverted-U shaped relationship between CSR deviation and firms’ post-disaster recovery, as well as the moderating roles of regional disaster severity and government support. The study enriches the CSR literature by reconciling the inconsistent findings on CSR-performance relationship and offers contextual insights to the optimal distinctiveness theory." @default.
- W3184051499 created "2021-08-02" @default.
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- W3184051499 date "2021-08-01" @default.
- W3184051499 modified "2023-09-25" @default.
- W3184051499 title "An Optimal Distinctiveness Perspective on Corporate Social Activities during COVID-19" @default.
- W3184051499 doi "https://doi.org/10.5465/ambpp.2021.14308abstract" @default.
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