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- W3184092008 abstract "Existing studies on platform competition have emphasized the importance of complementors on platform success but paid little attention to complementors’ heterogeneous decisions to collaborate with a particular platform. Building on the literature on adjustment costs, this paper examines how complementors’ organizational attributes influence their decisions to adopt an entrant platform. My preliminary results based on U.S. restaurant industry data show that restaurants that had already partnered with at least one incumbent food delivery platform were more likely to adopt an entrant platform. However, this positive relationship was weaker for complementors that had (1) a higher capacity utilization rate and (2) more than one organizational unit. This paper provides implications on how entrant platforms can establish an initial population of complementors, preparing the ground to compete with incumbent platforms." @default.
- W3184092008 created "2021-08-02" @default.
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- W3184092008 date "2021-08-01" @default.
- W3184092008 modified "2023-09-23" @default.
- W3184092008 title "To Be or Not To Be (on The Platform):Offline complementors’ decision to join entrant platforms" @default.
- W3184092008 doi "https://doi.org/10.5465/ambpp.2021.14247abstract" @default.
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