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- W3184262823 abstract "Mutluluk ve tüketim arasında süre gelen ve farklı bulgularla gün geçtikçe daha da ilgi çeken ilişki, akademik ve profesyonel yazında gittikçe daha geniş kapsamlı şekilde incelenmektedir. Bu makalede, pazarlamadaki yerini gittikçe genişleten mutluluk kavramını pazarlama, markalama ve tüketici davranışı alanlarında ele alan güncel yazın incelenmektedir. Yapılan incelemede odak noktaları yazına hakim olan trendler, tanımlar, en sık kullanılan ölçüm yöntemleri ve kritik tartışma üzerinden anlatılan önemli istisnalar olacaktır. Detaylı değinilen kritik içgörüler deneyimsel tavsiye, deneyimsel hediyeler ve mutluluk temelli bölümleme olarak sıralanmış ve irdelenmiştir." @default.
- W3184262823 created "2021-08-02" @default.
- W3184262823 creator A5014212481 @default.
- W3184262823 date "2021-07-20" @default.
- W3184262823 modified "2023-09-23" @default.
- W3184262823 title "TÜKETİM VE MUTLULUK İLİŞKİSİNE DAİR BİR ARAŞTIRMA GÜNDEMİ ÇERÇEVESİ" @default.
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