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- W3184408066 abstract "Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies.Problematization ..." @default.
- W3184408066 created "2021-08-02" @default.
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- W3184408066 date "2020-01-01" @default.
- W3184408066 modified "2023-09-24" @default.
- W3184408066 title "Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool" @default.
- W3184408066 hasPublicationYear "2020" @default.
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