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- W3184658670 abstract "To safeguard the diffusion of verified health advice during the pandemic, researchers and practitioners jointly call for experts’ confident and authentic communication through social media. Yet, research in Organizational Behavior highlights both - confidence and authenticity - as meaningful sources for endorsement and social influence. However, despite its practical and theoretical relevance, theory so far has not scrutinised the concepts’ interplay. Our study seeks to close this gap by pitting authenticity and confidence against each other. Analyzing Twitter data, we find, that experts’ authentic tweets, concerning actionable information regarding the pandemic, increases endorsement and information diffusion. Confidence, in contrast, seems to diminish these positive effects. Based on these results, we seek to develop a unified theory of confidence and authenticity as a new domain of influence." @default.
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- W3184658670 date "2021-08-01" @default.
- W3184658670 modified "2023-10-17" @default.
- W3184658670 title "Viral tweets to fight the virus: How authenticity and confidence impact information diffusion" @default.
- W3184658670 doi "https://doi.org/10.5465/ambpp.2021.15322abstract" @default.
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