Matches in SemOpenAlex for { <https://semopenalex.org/work/W3185218069> ?p ?o ?g. }
Showing items 1 to 93 of
93
with 100 items per page.
- W3185218069 endingPage "205" @default.
- W3185218069 startingPage "200" @default.
- W3185218069 abstract "With the advent of the big data era, user needs have become more and more diversified and personalized. These new user characteristics are important for the sustainable marketing of enterprises. With intensified competition, how to attract clients at minimal cost has become the primary concern for community e-commerce platforms or other e-commerce platforms. One of the best solutions is precision marketing, which is an important part of sustainable marketing. In this paper, a modified AISAS model is proposed for evaluating precision marketing effectiveness using data from a real-world community e-commerce platform. Based on face-to-face expert interviews and questionnaire surveys, an analytic hierarchy process (AHP) method is used to determine weights of different indexes adopted in the evaluation model and then quantify the precision marketing effectiveness of the e-commerce platform. The marketing results are then verified. We found that community e-commerce platforms’ marketing ought to be gentle and sustainable due to service area constraints or capacity limitations. The community e-commerce platform is more successful in attracting customers’ attention and interest from the marketing effectiveness. However, it is inadequate to rely on customers’ purchase and repeat purchase behaviors. Therefore, the precise selection of platforms is critical to the cultivation of customers’ loyalty and the increases in their products’ repurchase rate." @default.
- W3185218069 created "2021-08-02" @default.
- W3185218069 creator A5021704915 @default.
- W3185218069 creator A5023444249 @default.
- W3185218069 creator A5029476336 @default.
- W3185218069 creator A5029784981 @default.
- W3185218069 creator A5057223931 @default.
- W3185218069 creator A5066573215 @default.
- W3185218069 creator A5077243222 @default.
- W3185218069 date "2021-01-01" @default.
- W3185218069 modified "2023-10-01" @default.
- W3185218069 title "Evaluation of precision marketing effectiveness of community e-commerce–An AISAS based model" @default.
- W3185218069 cites W1987512586 @default.
- W3185218069 cites W2016231940 @default.
- W3185218069 cites W2017719999 @default.
- W3185218069 cites W2029387089 @default.
- W3185218069 cites W2046443477 @default.
- W3185218069 cites W2073515776 @default.
- W3185218069 cites W2230300434 @default.
- W3185218069 cites W2346316169 @default.
- W3185218069 cites W2907378333 @default.
- W3185218069 cites W2932715516 @default.
- W3185218069 cites W2961941848 @default.
- W3185218069 cites W3005647580 @default.
- W3185218069 cites W4255340948 @default.
- W3185218069 doi "https://doi.org/10.1016/j.susoc.2021.07.007" @default.
- W3185218069 hasPublicationYear "2021" @default.
- W3185218069 type Work @default.
- W3185218069 sameAs 3185218069 @default.
- W3185218069 citedByCount "6" @default.
- W3185218069 countsByYear W31852180692022 @default.
- W3185218069 countsByYear W31852180692023 @default.
- W3185218069 crossrefType "journal-article" @default.
- W3185218069 hasAuthorship W3185218069A5021704915 @default.
- W3185218069 hasAuthorship W3185218069A5023444249 @default.
- W3185218069 hasAuthorship W3185218069A5029476336 @default.
- W3185218069 hasAuthorship W3185218069A5029784981 @default.
- W3185218069 hasAuthorship W3185218069A5057223931 @default.
- W3185218069 hasAuthorship W3185218069A5066573215 @default.
- W3185218069 hasAuthorship W3185218069A5077243222 @default.
- W3185218069 hasBestOaLocation W31852180691 @default.
- W3185218069 hasConcept C111919701 @default.
- W3185218069 hasConcept C127413603 @default.
- W3185218069 hasConcept C136764020 @default.
- W3185218069 hasConcept C144133560 @default.
- W3185218069 hasConcept C162853370 @default.
- W3185218069 hasConcept C18903297 @default.
- W3185218069 hasConcept C2776967331 @default.
- W3185218069 hasConcept C2780378061 @default.
- W3185218069 hasConcept C41008148 @default.
- W3185218069 hasConcept C42475967 @default.
- W3185218069 hasConcept C48891531 @default.
- W3185218069 hasConcept C78597825 @default.
- W3185218069 hasConcept C86803240 @default.
- W3185218069 hasConcept C87345402 @default.
- W3185218069 hasConcept C91306197 @default.
- W3185218069 hasConcept C98045186 @default.
- W3185218069 hasConceptScore W3185218069C111919701 @default.
- W3185218069 hasConceptScore W3185218069C127413603 @default.
- W3185218069 hasConceptScore W3185218069C136764020 @default.
- W3185218069 hasConceptScore W3185218069C144133560 @default.
- W3185218069 hasConceptScore W3185218069C162853370 @default.
- W3185218069 hasConceptScore W3185218069C18903297 @default.
- W3185218069 hasConceptScore W3185218069C2776967331 @default.
- W3185218069 hasConceptScore W3185218069C2780378061 @default.
- W3185218069 hasConceptScore W3185218069C41008148 @default.
- W3185218069 hasConceptScore W3185218069C42475967 @default.
- W3185218069 hasConceptScore W3185218069C48891531 @default.
- W3185218069 hasConceptScore W3185218069C78597825 @default.
- W3185218069 hasConceptScore W3185218069C86803240 @default.
- W3185218069 hasConceptScore W3185218069C87345402 @default.
- W3185218069 hasConceptScore W3185218069C91306197 @default.
- W3185218069 hasConceptScore W3185218069C98045186 @default.
- W3185218069 hasLocation W31852180691 @default.
- W3185218069 hasOpenAccess W3185218069 @default.
- W3185218069 hasPrimaryLocation W31852180691 @default.
- W3185218069 hasRelatedWork W1512812657 @default.
- W3185218069 hasRelatedWork W1976150372 @default.
- W3185218069 hasRelatedWork W1979439403 @default.
- W3185218069 hasRelatedWork W2089544520 @default.
- W3185218069 hasRelatedWork W2094077433 @default.
- W3185218069 hasRelatedWork W2094607796 @default.
- W3185218069 hasRelatedWork W2183117573 @default.
- W3185218069 hasRelatedWork W2971416499 @default.
- W3185218069 hasRelatedWork W4384565331 @default.
- W3185218069 hasRelatedWork W2186126908 @default.
- W3185218069 hasVolume "2" @default.
- W3185218069 isParatext "false" @default.
- W3185218069 isRetracted "false" @default.
- W3185218069 magId "3185218069" @default.
- W3185218069 workType "article" @default.